What is Twitter?
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description
What is Twitter?. Real-time information network News, sports, entertainment, shopping, etc. Personalized “feeds” User-selected content Only information from who you “follow”. What is Twitter?. What is a Tweet?. Burst of information 140 characters or less Opinions, links, photos, videos - PowerPoint PPT Presentation
Transcript of What is Twitter?
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What is Twitter? Real-time information
network
News, sports, entertainment, shopping, etc.
Personalized “feeds”
User-selected content
Only information from who you “follow”
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What is Twitter?
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What is a Tweet? Burst of information
140 characters or less
Opinions, links, photos, videos
Usually publicly visible
Other users subscribe (“follow”)
Tweets displayed in chronological order on “timeline”
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What is a Tweet?
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Why do people use it? News
Opinions (giving and receiving)
Interacting with friends, celebrities, legislators, public figures
Most say: “to stay informed”
1/3 of adults under 30 get news from social media (34% TV, 13% print)
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Why do people use it? News – Before everyone else
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Why do people use it? News – Before everyone else
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Why do people use it? Organizing/Grassroots
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Why do people use it? The most popular tweet ever:
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Egypt Protests organized on Twitter
Over 200,000 protestors:
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Egypt 1 week before: 2,300 tweets/dayNext week: 230,000/ dayInternet blocked 4 days later18 days after first tweet: Mubarak resigns
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Terminology Retweet (RT): Sharing someone else’s tweet with own followers. More = further reach.
Hashtag (#): Symbol in front of word or phrase. Identifies subject matter.
Trending: When a particular hashtag is being used frequently, that topic is “trending”
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Terminology Handle (@): Username, symbol in front. GAO = @ABAGrassroots
Direct Message (DM): Between individuals, not public (except for mistakes)
Modified Tweet (MT): Same as retweet, but original content is edited
Hat Tip (h/t): Acknowledge originator of content
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Advocacy News/Information: “Inside the beltway,” articles, charts, RT’s, etc.
Education on ABA issues/legislation: Letters, articles, websites, facts, other groups/tweets, etc.
Increasing issue relevance: using hashtags, joining other groups, live tweeting, Q&A, etc.
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Advocacy Driving constituents to take action: write letters, phone calls, op-eds, tweet & retweet
Communicating directly with legislators: 100% in Senate, 90% House. Mentions, retweets, etc. (e.g., ABA Day)
Internal information: Keeping track of ABA issues and staying on top of current issues
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Best Practices Length: Leave room for RT,
comments and handle; Under 100 = 17% higher
Frequency: 3-7 per day; relevant, but not overwhelming
Timing: 11AM-6PM; FB: weekends & lunch, Twitter: mid-week and leaving work; Hootsuite
Pictures: More RT’s
Stay Current: Late= Irrelevant
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Voice: Professional, but human; Talk with, not at; NO: OMG, <3, , foul language, harsh words; spelling and grammar important (rare exceptions)
Interacting: Respond to all questions; interact with followers & other organizations; RT’s are gold
What NOT to Do:
Best Practices
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What NOTTo Do “I thought I was posting on
my personal account!”
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Insensitive/Inappropriate:What NOT
To Do
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The Future • Be on the look out for relevant content: articles, charts, quotes, facts, websites, pictures, etc.
• Let us know when an issue is “hot” or when we should stay away
• Future advocacy around single issue: coordinated effort with traditional advocacy, grassroots and social media
