what is the point?

source: i4.photobucket.com

photo source:www.texasvirtualschool.org

disseminateinformation

clarify concepts

sell

evaluatelearning

model presentations

discover, engage

1 million university professors

2 ppt presentations a week

50% are unbearable

cache.viewimages.com

canned textbook slides

people only listen 25% - 50% of the time

they read faster than you speak

so what the *$#%! can we do?

disseminate informationclarify concepts

1

SAY NO TO PUBLISHER SLIDES

2

What Is a Product

Organizations, Persons, Places, and Ideas

Place marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places

• Tourismwrong!

place marketing

person marketing

ppt is a visual toolnot a verbal tool

if you have lots of textmake a handout

evaluate learning engage students

3

Buyer Decision Making Process

4

Stage of complex process

Influence method(s)

buyer decision making process

1. write the steps2. think of a high involvement product you bought recently…what influenced you at each stage of the process?

Table 8.1 Major Considerations for Consumer Products

considerations - consumer products

convenience shopping specialty

product

price

place

promotion

discover, engage students4

You are the iPhone product manager. Customer insights from this ethnographic study?

product discover, engage students*4

what stage of the product development process?

*publisher vignettes are good

4 ideas

1. bullets don’t kill peoplepeople kill people

• bullet• bullet• bullet

2. digital photo library

Brand Equity

the proof is in the pricing – 60%60% price premium

Ms. Barbie Buyer

3. screen shots

no content/inactive

governor Jim Gibbons

2006 negative

feb 2007 negative

2008 positive

4. alter images

GO

brand image

brand

show me the money!

Dr. Judy Strauss

Associate Professor of Marketing

University of Nevada, Reno

775.784.682.9155

e-mail: jstrauss@unr.edu

Web: www.judystrauss.com