What is the news in retail and how does it affect seafood? - ICWPF · 2015-11-12 · What is the...
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Transcript of What is the news in retail and how does it affect seafood? - ICWPF · 2015-11-12 · What is the...
Operational focus Consumer focus
Short term Long term
Tactical Strategic
Commodity traders Category partners
Followers Leaders
Your business direction…
Shellfish in the UK
Source: Kantar Worldpanel 52 we 11 October 2015
Consumer Confidence
Source: Nielsen Q2 2015
131
122
120
112
111
108
107
105
105
104
102
101
India
Philippines
Indonesia
Denmark
Thailand
UAE
China
Saudi Arabia
Hong Kong
Vietnam
Pakistan
USA
99
97
88
83
78
72
66
57
53
53
48
45
UK
Germany
Norway
Japan
Russia
Spain
France
Portugal
Italy
Greece
Ukraine
South Korea
4.6 4.1 5.4 4.6 6.7 8.3 8.7
5.2
21.6
0.5 1.6
-0.1
2.1 0.1
0.6 1.3
15.7
-0.6
InflationUnemployment
Are we happy?
5.1 5.7 5.3 6.7
10.0
20.9 21.0
Misery Index
Sources: Haver Analytics/The Economist September 2015
8.9 6.8
Urbanisation: world population Urban
Rural
The growth of modern retailing and economic development are highly correlated
GD
P P
er
Capita,
US $
Modern Format Retailing
India Indonesia
Malaysia
Thailand Philippines
Korea
Argentina
Taiwan
Singapore
U.K. Germany
France
Brazil
33% 66% 100%
China
Sources: CIA, Nielsen
Evolution of formats in Europe
14% 15% 16% 17% 18% 19% 20% 22% 23% 24% 26% 27% 28% 29% 30% 31% 32% 32% 33% 34% 34% 35% 35% 35% 35% 36% 36% 36% 36% 12% 12% 13% 13% 15% 16% 17% 18% 19% 19% 20% 20% 21% 21% 21% 21% 22% 22% 22% 22% 23% 23% 22% 22% 23% 23% 23% 24% 24%
25% 26% 26% 27%
26% 25% 25%
25% 24% 25%
25% 26% 26% 26% 26% 27% 27% 27% 27% 27% 26% 27% 27% 28% 28% 28% 27% 28% 28%
22% 22% 21% 21% 21% 21% 20% 19% 19% 18% 17%
16% 16% 15% 15% 14% 14% 13% 12% 12% 12% 12% 11% 11% 10% 10% 10% 10% 9%
26% 25% 23% 22% 20% 19% 18% 16% 15% 14% 12% 10% 9% 8% 8% 7% 6% 6% 5% 5% 5% 4% 4% 4% 4% 3% 3% 3% 3%
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008Trad Supret SSM LSM HM
Source: Nielsen
Retailer issues • Profit and shareholder returns
• Low/no inflation
• Growing competition from discounters,
on-line
• Changing shopping habits: convenience,
top-up, more frequent
• Declining shopper loyalty
• Corruption, abuse of power, perceptions
Retailer responses
• Increased space for private label
• SKU reduction
– e.g. Tesco Project Reset removes 20-30%
• Increaed transparency
• Reduce number of ways of taking
money from suppliers
• Groceries Code compliance
Private Label evolution: brand architecture
Basic
Regular
Premium Better for you
Better for the planet
Health & Wellness
Value for
money
Responsible consumption
Imitation is…
Retailer responses
• Increased space for private label
• SKU reduction
– e.g. Tesco Project Reset removes 20-30%
• Increased transparency
– Reduce number of ways of taking money
from suppliers
– GSCOP (Groceries Code) compliance
The way forward
• Increased use of data
• Supply chain
• RMS, CPS, loyalty cards, qual and quant
• Insight led
• Category Management led
Source: The Daily Telegraph UK 16/9/12
Your context
761
1364
512
Total Fish Sales £2.6bn +0.7%
Frozen
Fresh
Canned
-5% +1%
+3%
Source: Kantar Worldpanel 12 we 11 October 2015
The consumer is not necessarily the shopper
4 megatrends
Health/ Well-Being
Ethical
Convenience/ Practicality
Indulgence Pleasure
Top 20 innovations of the 20th Century 1. Frozen food
2. Pasteurised milk
3. Sanitary products
4. Microwaveable food
5. Tea bags
6. Instant coffee
7. Ring pull cans
8. Sliced bread
9. Plastic bottles
10.Disposable nappies
11.Powdered baby milk
12.Chilled food
13.Ready meals
14.Vacuum-packed food
15.Disposable razors
16.Gravy granules
17.Artificial sweeteners
18.Tetra Pak cartons
19.Pre-packed meat and fish
20.Screw-top wine bottles Source: The Grocer/HI Europe online survey December 2004
How to turn 17.5p/100g into 35.5p/100g
Source: http://www.mysupermarket.co.uk/Heinz_-_Tomato_Ketchup_In_Tesco.html 15/10/11
80% of CEO’s believe their brand provides a superior customer experience
8% of their customers agree
Source: Bain & Company
Operational focus Consumer focus
Short term Long term
Tactical Strategic
Commodity traders Category partners
Followers Leaders
Your business direction…
Closing thought: Profits, people, planet...
“It is not your duty to finish the work, but neither are you free to neglect it.”
Source: Rabbi Tarfon, Pirke Avot, The Talmud
