What is the main purpose of a music video
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What is the main purpose of a music video? “The purpose of a music video is to; 1) Sell the song, and invoke a reaction so it leaves you remembering the song 2) To give the listener a better understanding of the song. (If the video is narrative) 3) To entertain (to show off other talents the musician may have, for example dancing or acting) 4) To sell CDs and DVDs to viewers. Creating a memorable visual for the song increases its chances to sell 5) Marketing for the purposes of exposure and expansion of the artist's profile Despite all of these being factors in why a music video is important, some people argue that the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads.”
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Transcript of What is the main purpose of a music video
What is the main purpose of a music video?
“The purpose of a music video is to;
1) Sell the song, and invoke a reaction so it leaves you remembering the song
2) To give the listener a better understanding of the song. (If the video is narrative)
3) To entertain (to show off other talents the musician may have, for example dancing or acting)
4) To sell CDs and DVDs to viewers. Creating a memorable visual for the song increases its chances to sell
5) Marketing for the purposes of exposure and expansion of the artist's profile
Despite all of these being factors in why a music video is important, some people argue that the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads.”
