What is the difference between informal and formal authority?
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Do Now
• All advertisements try to convince you of something about a product or company.
• Watch the following advertisement. Using the vocabulary you have already learned in Unit 2, explain what it is trying to convince you of.
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What is the difference between informal and
formal authority?Unit 2, Problem 2
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Definitions
• Informal authority: an individual that has earned the respect of peers and trusted to advise or direct in some capacity because of expertise.
• Formal authority: an individual or institution appointed by a society and expected to advise or direct under specific conditions because of title.
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Make a list of informal authorities throughout history
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Make a list of formal authorities throughout history
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Categories of Formal Authority
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What is the difference between informal and
formal authority?Solve the problem, using as much evidence from class as
possible