What Is Strategy Key

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What is Strategy?QuickSchools.com

9 July 2009


www.mindspringgroup.com

MindSpring Empowering Minds, Unleashing Potential

Agenda

• 0930 Start

• 1045 Break

• 1100 Resume

• 1300 Lunch & Prayers

• 1400 Resume

• 1330 Break

• 1345 Resume

• 1700 program ends




Objectives for the day

• Learn how to think about:

• creating desire

• strategy

• action plan




What have we learned so far?

Aris Samad, CEO




So what’s the problem?




The Selling Challenge

Goal: convince customers to buy QuickSchools






Challenge: overcome buying inertia:

I don’t need it (now)I need it but not yours






Challenge: overcoming buying inertia:

I don’t need it (now)I need it but not yours

Solution: Create Desire

I need it from you now

I need it I need it from you




The Selling ChallengeSolution:

Create Desire



I need it How do we create need?





Create Desire




I need it from you

Why should they buy QuickSchools?





Create Desire




I need it from you

Why should they buy QuickSchools?

I need it from you, now

Why should they buy QS now?




5 basic buying risks

• Monetary risk: is it worth the money?

• Functional risk: will it work as promised?

• Physical risk: is it safe to use?

• Social risk: how will I look to others if I buy this?

• Psychological risk: How will I feel about myself for buying this product?




lets take a break






• creating desire ✓

• strategy ☚

• action plan




What is Strategy?

What is the Goal of Strategy?




The essence of strategy

A company can only outperform rivals if it can establish a difference it can preserve

The essence of strategy is choosing to perform activities differently

than rivals do

Strategic Position can be based on customers’ needs, customers’

accessibility or the variety of a company’s products or services

Trade-offs are essential to strategy. They create the need for choice and purposefully limit what

a company offers




The Goal of Strategy

Maximize your share of profit within the industry




lets take a break






• creating desire ✓

• strategy ✓

• action plan ☚




Group work

• Who is quickschools.com competing with?

• What is the nature of the rivalry?

• break into 4 groups

• 15 minutes to discuss & write on flip chart

• be ready to present




Group work

• Explain the forces QS is having to fight with

• break into 4 groups, A,B,C,D



A

B

C

D




Group Work



than rivals do




a company offers

• What does this mean for QS?

• break into 4 groups - A,B,C,D



• A

• B

• C

• D




So what is QS strategy going to be?



than rivals do




a company offers




Thank you

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What Is Strategy Key

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