What is S.S.O.M.
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What is SSOM?Seven Sigma Online Marketing Solutions
S.S.O.M
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S.S.O.M.
S = Social S = Search O = Optimized M = Marketing
This is a term I picked up from the SEOMOZ Blog: http://www.seomoz.org/ugc/seo-marketing-is-dead-is-dead-long-live-ssom
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What Is SSOM?
Social Search Optimized Marketing (SSOM) is the Optimization of Online Content for both the search engines and the social media networks.
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What is SSOM?
This Online Content Optimization is a fusion of the following: SEO (Search Engine Optimization); Social Media Marketing (SMM) Social Branding Search Engine Marketing (SEM) Social Media Optimization (SMO)
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SSOM has become more relevant today with the advent of Google Plus One
(Google +1)
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What is Google +1?
Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.
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What is Google +1?
Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product. http://mashable.com/2011/03/30/google-plus-
one-button/
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Popular Social MediaNetworks
Facebook Twitter MySpace Youtube Foursquare Plurk Flickr
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SSOM Content Candidates
The content for a typical SSOM Campaign includes: Articles Pictures Podcasts Videos Slideshows Documents Web 2.0 Properties
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SSOM Content Candidates Cont’d
Web 2.0 Content Properties Facebook Profile Facebook Page Twitter Profile MySpace Profile Google Profile Plus More
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Conclusion
Social Search Optimized Marketing (SSOM) is the evolution of Traditional Online Marketing Practices which have quickly become obsolete, especially with the advent of Google +1.
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S.S.O.M. Hybrid Model
The SSOM Hybrid model is a combination of the best practices of: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Optimization(SMO) Social Media Marketing (SMM)
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Interested in a Free 7-Day S.S.O.M. Trial Campaign?
CLICK HERE TO BOOK NOW!
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Contact
Website http://www.SevenSigmaSEO.com
Email [email protected]
Facebook http://on.fb.me/7sigmaseo
Twitter http://twitter.com/#!/SevenSigmaSEO