What is Social Media? (American Institute of Architects presentation)
-
Upload
ramsey-mohsen -
Category
Technology
-
view
1.060 -
download
2
description
Transcript of What is Social Media? (American Institute of Architects presentation)
![Page 1: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/1.jpg)
About me.
• Project Lead/Consultant at Digital Evolution Group• Blogger, Video Blogger, Former Lifecaster on
Justin.TV• _• www.kcsweaterparty.com
[email protected]@ramseym
![Page 2: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/2.jpg)
Where I work.
• 9 year old e-business consultancy• Voted one of the best web development firms in the
region (Ingram’s)• National and regional awards for thought leadership and
results• Exceptional team with in-house strategy, information
architecture, programming, testing, e-marketing and animation skills.
![Page 4: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/4.jpg)
What is Social Media?
• Tools for sharing and discussing information.• SM vs. Social Networking?
= communities w/like interests to connect
[email protected]@ramseym
![Page 5: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/5.jpg)
Social Media isn’t replacing anything.
• SM is in the spectrum of communication.
[email protected]@ramseym
![Page 6: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/6.jpg)
The new influencers.
• Expansion from traditional media.• The rise of the individual.• Trust 2.0, peers not institutions.
[email protected]@ramseym
![Page 7: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/7.jpg)
Proliferation of influencer channels.
• We trust a stranger over any paid-for communications or advertising.
• Blogs are a form of trusted opinion, over magazines and newspapers.
[email protected]@ramseym
![Page 10: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/10.jpg)
…more than just a marketing tool.
• sales/lead acquisitions• internal knowledge development• customer service• operations• executive leadership & visibility• branding• product development
[email protected]@ramseym
![Page 11: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/11.jpg)
…more than just a marketing tool.
• “Chatter Factor”– online vs. offline translation
[email protected]@ramseym
![Page 12: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/12.jpg)
Your website isn’t good enough.
• = 1 component of a larger web strategy– Channels/Gateways to homebase
• Trust factor and credibility• SEO positioning• SM starts conversations & relationships
[email protected]@ramseym
![Page 13: What is Social Media? (American Institute of Architects presentation)](https://reader034.fdocuments.net/reader034/viewer/2022051322/54589619af795953128b4a37/html5/thumbnails/13.jpg)
What should you do next?
• Do 15 minutes of Social Media research a day.• Share 1 thing a day.• Find people to follow that interest you.• Be ready to…– Learn, learn, learn.– Let go to gain more.– Risk the unknown, plan to be flexible.