What Is Simba?

Hypothetical Business Case:When Corporate Strength Meets Local Agility

What is SIMBA?

SIMBA

nteractive

imultaneous

arketing &

rand

dministration

What is SIMBA?

SIMBA Combines:

LaBrechea brand communications company

&

LoudClick build websites together

What is SIMBA?

Here are a few companies no one knew 10 years ago, but have indelibly shaped the future of business.

What is SIMBA?

Corporate Profile

Franchise Company

1,200 Stores

12,000 Store Employees

$1.2 Billion Annual Sales

$1 Million Annual Sales/Location

Before SIMBAThe website is the DESTINATION

Customers are asked to talk directly to THE BRAND

Large impersonal campaigns

Consumers are disconnected from their shopping experience

No interaction with local stores/people

Corporate Web Presence

1,201 Websites

1 Corporate Website (Syndication Hub)

1,200 Store Websites

Employees Contribute

Managers Approve

Syndicated Corporate

After SIMBA

The corporate website is the INFORMATION HUB

Each store has their own approved website

Customers talk directly to THE LOCAL STORETHE LOCAL STAFF

The SIMBA Approach:• Local Content• Employee Voices• Corporate Information Syndicated• Familiar Relationships• A platform for launching corporate

campaigns and initiatives

MinneapolisAustin Buffalo Portland

CorporateWebsite

PortlandWebsite

AustinWebsite

BuffaloWebsite

Minneapolis Website

Minneapolis Store Business Case

Mary RichardsMinneapolis Store Manager

Lou GrantMinneapolis Team Member

“Lou, you feed your dogs the Simba Pets Deli Fresh Food, would you please write a blog post about your experience?”

“Sure thing – I’ll be happy to.”

Store Reach

Store Reach

200 Subscribers

86 Subscribers

38 Followers

56 Fans

Total Store Reach380 People

Employee Reach

Mary33 Followers

92 Friends

Hubert42 Followers

120 Friends

Lou50 Followers

200 Friends

Employee Reach = 537 People

Total Reach

Mary33 Followers

92 Friends

Hubert42 Followers

120 Friends

Lou50 Followers

200 Friends

Store Reach (380 People) + Employee Reach (537 People)

Total Reach = 917 People

Store Reach

200 Subscribers

86 Subscribers

38 Followers

56 Fans

Minneapolis Store Website Updated Distribution

Links Distributed via

200 E-newsletter Subscribers

86 RSS Subscribers

163 Twitter Followers

468 Facebook Fans

Results917 People Receive Update90 Visit Store (9.8%)$20 Average Customer Visit$1,800 in Additional Sales

Website Equity183 Website Visits18 New Newsletter Subscribers9 New RSS Subscribers9 New Twitter Followers9 New Facebook Fans

Store Website Updated Business Case

Four Updates/Month

$7,200 increase in monthly sales180 additional followers

Translated Annually (*12)

$86,400 increase in local sales (8.64%)2,160 increase in followers

Corporate Results (Annual)

$1,036,800 increase in sales (8.64%)2,592,000 additional local followers

Intangible ResultsMore engaged workforceLocal contentCommunity connectionImprove franchisee relationsStronger franchise offeringIncredible story/press opportunity

Key Features

Local Website:

• Consistent Design & Branding

Consistent Branding

Local Website:

• News & Updates (Syndicated)• Newsletter Sign Up (Syndicated)• Featured Pet Toy (Syndicated)

Updated by Corporate

Consistent Branding

Local Content

Local Content

Local Content

Local Content

CorporateContent

(Syndicated)

CorporateContent

(Syndicated)

CorporateContent

(Syndicated)

Corporate Content (Syndicated)

Customer Content

Video Demo

Corporate Syndication:

• Corporate User• Signs into corporate website• Adds a news item• News Item is syndicated to all local websites

(video on next slide)

Video Demo

Local Engagement:

• Minneapolis Store Manager• Notices 2 submissions have been made• Reviews and publishes customer submission• Reviews and publishes the Employee Blog Post• Adds a local resource• Reviews live pages

(video on next slide)

Brand communications company

Brand Development

Public Relations & Social Media

Interactive

Design

LaBreche

COMPANY

Minnesota Corporation

Founded in 2006

Technology Development- 18 months

Public Implementation- 24 months

Enterprise Development- 12 months

20+ Private Equity Investors

loudclick

TECHNOLOGY

Private Branding

Existing Technology

Thousands of Websites

Thousands of Users

100% Managed Technology,

Infrastructure & Operations

loudclick

TRAINING & SUPPORT

Online Marketing

Best Practices

Content

Social Media

Live Support

No Corporate Training Costs

No Corporate Staffing Costs

loudclick

For more info & pricing contact:

Beth [email protected]

612.338.0901

mailto:[email protected]

What Is Simba?

Business

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