WhatisSDWANandshouldIknoworcareaboutit?

Ken LaMereEcessa

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WhatisSDWAN?

10 Years Ago

7YearsAgo7 Years Ago

5YearsAgo5 Years Ago

TodayToday

Market TrendsEmergence of SD-WAN

• 150 North American businesses were surveyed and 45% indicated that they plan to spend more on SD-WAN over the next two years. IHS

• With a estimates ranging from $3.2 billion to $12.1 billion by 2018, the size of the SD-WAN market is anybody’s guess. IDC

Hosted VoIP explosion

• The number of seats for hosted business VoIP and Unified Communications services will double by 2018. Gartner

• SIP trunking service revenue jumped 128% in 2015, as businesses adopt SIP trunking for flexibility, centralization of resources and cost effective voice connectivity. IDC

Growth of cloud hosted apps

• Throughout the next five years, a 44% annual growth in workloads for the public cloud versus an 8.9% growth for “on premise” computing workloads is expected. Forbes

• It is predicted that the global market for cloud equipment will reach $79.1 billion by 2018. Gartner

Usage Drivers

7%

17%

75%

14%

39%47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Morethan100% Between51-100% Upto50%

PROJECTED BANDWIDT H GROWTH

2016 2017

StateoftheNetworkSurvey2016

APPLICATION & NETWORK PERFORMANCE Projected bandwidth growth is a clear factor driving the rollout of larger network pipes.• Half of network engineers expect bandwidth demand for their

organizations to grow by more than 50% in 2017.• 54% of respondents expect network growth to exceed 50%

in 2017.

APPLICATION OVERLOADThere is a perfect storm that’s driving this unabated growth of bandwidth demand:• Users with multiple devices to access network resources and

larger files• Real-time unified communications applications require

significant pipes• Unified computing, private cloud, and virtualization initiatives

SD-WAN Overview(SD-WAN) is an approach to designing and deploying an enterprise wide area network (WAN) that uses software-defined networking (SDN) to determine the most effective way to route traffic to remote locations

SD-WAN products and services vary by vendor, but many enable hybrid WAN -- dynamically routing traffic over both private and public links, such as leased MPLS links, broadband, and wireless

30%By the end of 2019, 30% of enterprises will use SD-WAN products in all their branches, up from less than 1% today.

Gartner

$7.5BSD-WAN market will reach $7.5 billion by 2020. This technology is poised to be truly disruptive.

Rayno Report

Traditional Network

Challenges:

• Limited bandwidth option• Single points of failure

throughout network• Manypoints ofnetwork

congestion

Traditional CarrierMPLSNetworkwithRemoteOffices connecting back totheHeadquarters/Data Center.AllOffice Internetiscentralized attheHQ/DC

SD WAN Network

Benefits:• Seamless uptime• Superior application

performance• Reliable Cloud access• Flexible SD-WAN

architecture• Useallavailable

bandwidth• Scalable

SDWAN isarevolutionary newwayfororganizationswithmultiple locations todesign, deploy andmanagesecurewide areanetworks and improve business application performance. SD-WAN solutions makes yourWANs work better,makesmanagement easier, cansave you theexpense ofdowntime fromunplannedcarrieroutages andthehassle of quality of service issues likejitterandlatency.

SD WAN – Alternate Design

Benefits:• Seamless uptime• Superior application

performance• Reliable Cloud access• Flexible SD-WAN

architecture• Reduces Internet

backhaul traffic• Scalable

SDWANexamplewith Internetalternately being delivered attheremoteoffices.

WAN Improvement Results

85%ImprovementinLatency

99%ImprovementinLoss

100% ImprovementinReorder

Visibility with CloudManagement• Offline configuration management• One-for-one configuration interface• Automatic cloud backups• Site grouping• Location mapping

Monitoring• Automatic setup for monitoring• Email alerts• Tactical dashboard• Site and service checks

Reporting• Real-time and historic graphs• 3 months to a year of data• Track service level agreements• Manage service providers’ performance• Version update information

Types of SD-WAN Solutions

Virtual Solutions

Pros• Integrated into broader SDN toolsets• Software only, easy to port from one

place to another• Scalable with license managementCons• Extensive expertise required to

deploy and manage• Requires an established, mature

virtualized network to build on • Hardware not optimized for WAN

management.

Cloud Based Solutions

Pros• Tend to be lower cost • Easy to deploy with simplistic edge

appliance controlled from Cloud• More control over cloud applicationsCons• All network traffic goes to the cloud,

then to your enterprise• Bandwidth scalability at the edge is

limited • If the cloud goes down you go down

Premise Based Solutions

Pros• Customer has control over where

network traffic flows• Premise appliance easily scale• Robust premise appliance

functionality Cons• Higher up-front cost due to dedicated

hardware• Deployment requires an

understanding of the network• Not optimized with cloud SaaS

providers

TheSD-WAN solutions being offered todaygiveendusers, network administrators andManaged ServiceProviders (MSPs) the ability toadjust, optimize, automate and testtheirWAN connections through softwarecontrols. SD-WAN uses tools likeencryption, Quality of Service (QoS), trafficshaping and alertstomakethemost oftheWAN connections.

How SD WAN Helps AgentsMarket Threats

• Commoditization of bandwidth

• Declining billings• Increased competition• Expertise required to sell

newer technologies such as networking devices and cloud services

Ways to Differentiate

• Change the conversation from speeds and feeds to value added solutions

• Offer new solutions that customers do not know are available

• Offer solutions that simplify and address customers more complex IT challenges

Ecessa’s Offering Helps By

• Reducing churn of existing billing

• Creates new revenue from both current and new customers

• Allowing for residual revenue from 3 or more providers on each sale

• Creates a rebuttal to, “I'm under contract” by allowing partners to sell a 2nd or 3rd connection for redundancy

How SD WAN Helps MSP’s/VAR’sMarket Threats

• Managed desktop support offers

• Iaaa/Saas services from public cloud

• Carrier and Data Centers competing for business

Ways to Differentiate

• Leveraging any carrier transport to reduce costs

• Ensure application performance of your customers hosted cloud solutions

• Eliminate business downtime as a result of cloud and carrier disruptions

Ecessa’s Offering Help

• Creating ROI through carrier savings to invest in managed services billing or other revenue producing projects

• Provides solution that mitigates competitors selling managed services

• Additional revenue from Ecessa hardware and services sales

Case Study

Challenge

• Make network failures transparent to employees.

• Lessen the technological learning curve so a junior person could diagnose the network and take action when necessary.

Solution

Summit Partners globally deployed Ecessa’s SD-WAN solution leveraging WANworX devices to support network data resiliency, VoIP, and video conferencing.

Results

98% improvement in packet loss

Summit Partners isaglobal growth equity investment firm thatisfocused onpartnering withgrowthstagecompanies inthetechnology, healthcare, business and financial services and consumer sectors, amongothers.Notable companies backedby Summit include AVAST Software, E-TEKDynamics, HittiteMicrowaveCorporation, Fleetcor Technologies andWildfire Interactive.

9 network outages

avoided in first two weeks of deployment

Ecessa

Track Record Ecessa has been designing, deploying and supporting WAN technology products since 2002

Scalable All Ecessa devices are upgradable to feature enhanced platforms and even to SD-WAN

DeploymentEcessa’s proven deployment process minimizes time and effort getting you to production quickly

SupportEcessa’s support team is continually recognized for their networking knowledge and attention to detail

Management & Analytics Ecessa’s Cloud management tool makes deploying and maintaining Ecessa devices as simple as possible

Proven TechnologyEcessa has over 10,000 devices successfully deployed in a just about every type of business

Ken LaMereklamere@ecessa.com