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Transcript of What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesforce Tutorial | Edureka
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What will you learn today?
Salesforce Products & Services
Why Choose Salesforce
Use Case: HCL
What Is Salesforce Today?
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Salesforce Started Off As ACRM Platform (SaaS)
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Deal Tracking
Product planning, manufacturing and shipping
Contact, Lead and Opportunity Management
CRM
What Is CRM?
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Traditional CRM vs Salesforce CRM
SALESFORCE CRM
Lower Cost
Hosted on company’s own server
Takes months or even years to set up
Difficult to understand and use
Hosted on the cloud
Can be set up in few days or weeks
Easy to use and understand
TRADITIONAL CRM
High Cost
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Salesforce As APaaS Company
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Legacy Systems
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Salesforce Developer Platform
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What Is Salesforce Today?
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Salesforce Today
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Salesforce By The Numbers
Customers Applications
Installations
CRM Market Share
AppExchange Usage
70%Of Customers
150,000 19.7% 2,700
3 Million
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Salesforce Architecture
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Multi-Tenant Architecture
MULTI-TENANT ARCHITECTURE
Common Application for all Clients
Single instance of a software serves multiple tenants.
Economical because resources and maintenance are shared.
All data for all customers is stored in a single database schema.
Provider has to update only one application and changes will get updated for all the clients.
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Meta-Data Architecture
Salesforce platform uses a metadata-driven development model.
Functionalities of an app are defined as metadata in a database.
Allows developers to concentrate only on building the application.
This increases developer’s productivity.
Polymorphic Application
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Services And Products Offered By Salesforce
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Services And Products Offered By Salesforce
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Services And Products Offered By Salesforce
2. Marketing Cloud
3. Service Cloud
1. Sales Cloud
BarclaysBarclays uses sales cloud to track broker relationships and the type and volume of mortgage deals.
Financial Times
Financial times uses marketing cloud to monitor and engage with social customers.
Schneider ElectricWith service cloud, over 4,000 service agents solve over 10 million cases each year.
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Services And Products Offered By Salesforce
5. Community Cloud
6. App Cloud
4. Analytics CloudHoughton Mifflin HarcourtAnalytics cloud is helping HMH to visualize data, uncover new insights and immediately take actions.
Pegasus SolutionsPegasus is using community cloud to let vendors connect directly with resellers, distributors, and partners to increase their sales.
Coco-ColaCoco-Cola is powering multiple parts of its business with custom apps built on app cloud.
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Services And Products Offered By Salesforce
8. IoT Cloud
9. Health Cloud
7. Commerce CloudPoppinCommerce Cloud has helped Poppin unify B2B and B2C shopping experience.
PhilipsThe IoT cloud is used by company’s “Digital Accelerator” lab to develop connected products.
Centura HealthHealth Cloud is helping Centura Health to understand patients beyond their charts.
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Services And Products Offered By Salesforce
11. Chatter
10. Salesforce1ScanBizCards
Britannica Encyclopedia Using chatter, Britannica is able to log customer feedback in real time and integrate it in product development process.
Salesforce1 is enabling ScanBizCards users to export a scanned card as a contact or lead.
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Salesforce Use Case - HCL
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Challenges HCL Faced
HCL wanted to move from legacy .NET platform called SFA for customer record management to a flexible platform.
HCL wanted to migrate to cater frequently changing business requirements.
HCL wanted to overcome the challenges of data redundancy and inconsistency caused by many
applications.
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HCL Overcame Their Challenges Using Salesforce By
Implementing…
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HCL Use-Case Solution
Account Management
Lead Management
Contact Management
Integration with Other Applications
Opportunity Management
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HCL Use-Case Solution
Account Management
Contact Management
Opportunity Management
Integration with Other Applications
Inbuilt solution to capture, assign and convert leads from internal sources.
Lead Management
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HCL Use-Case Solution
Integration with Other Applications
Opportunity Management
Inbuilt solution to capture, assign and convert leads from internal sources.
Lead Management
Account Management
Contact Management
Inbuilt solution for real-time search of customer details.
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HCL Use-Case Solution
Integration with Other Applications
Opportunity Management
Inbuilt solution to capture, assign and convert leads from internal sources.
Lead Management
Account Management
Inbuilt solution for real-time search of customer details.
Custom features to manage data flow after account conversion.
Contact Management
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HCL Use-Case Solution
Integration with Other Applications
Custom features to enable product pricing & create discounts to target their opportunities.
Opportunity Management
Inbuilt solution to capture, assign and convert leads from internal sources.
Lead Management
Account Management
Inbuilt solution for real-time search of customer details.
Custom features to manage data flow after account conversion.
Contact Management
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HCL Use-Case Solution
Used Salesforce to integrate with SAP, ODS & BI.
Integration with Other Applications
Custom features to enable product pricing & create discounts to target their opportunities.
Opportunity Management
Inbuilt solution to capture, assign and convert leads from internal sources.
Lead Management
Account Management
Inbuilt solution for real-time search of customer details.
Custom features to manage data flow after account conversion.
Contact Management
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How did HCL benefit by choosing Salesforce?
Salesforce cloud platform enabled rapid deployment and brought about performance efficiency.
Salesforce Sales Cloud helped HCL develop a single application to standardize sales processes.
Salesforce App Cloud improved governance in areas like security and data integrity.
Ease of integration with 3rd party application improved productivity by 3-4 percent.
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Course Details
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