What is Programmatic? · • Click through URL: where your image will click through to (need one...
Transcript of What is Programmatic? · • Click through URL: where your image will click through to (need one...
What is Programmatic?
Why AdEndeavor?
The automated algorithmic purchase and sale of digital advertising space in real time.
This advertising allows marketers to maximize their exposure with target markets anywhere and everywhere the customers are consuming digital content on any device.
Demographic Targeting: Target users based on their age, gender, HHI, career and ethnicity
Behavioral Targeting: Target consumers based on their search, click and web browsing history
Content Targeting: Target consumers based on kinds of sites and content they’re visiting
Geo Targeting: Target users based on radius, zip, city, county, DMA, and state
Frequency Caps: Limit the number of times a user can see your ad
Day Parting: Target your key consumers at a time when they’re most likely to buy
Our team of Programmatic Buying experts can tailor a plan for any budget that guarantees a minimum equivalent of a .1% CTR (almost 2x national average according to Think With Google based on a number of purchased impressions).
• Inventory quality: Quantcast Top 5,000 sites Includes the top 5,000 sites that users are visiting based on demographics. (Examples: CNN, People, ESPN, NYTimes, Amazon, Fox)
• Above the fold placements
• Campaign consistently being optimized by a dedicated team
• Completely transparent delivery reporting dashboard
• We will over-deliver impressions to hit the guarantee number of clicks if necessary
• 3rd party verification A third party will verify whether the client authorizes the transaction and this verification is binding by law.
• Google Partner
• IBJ’s superior customer service
Programmatic Display Advertising
Target audiences based on demographic, behavior, content, geo, frequency caps, and day parting via all major data exchanges.
Specifications• Preferred ad formats:
GIF, JPG, PNG files
• Ads can be animated with GIF files
• Preferred 40k or smaller file size
Rates• Minimum of 40,000 impressions
per month required
• $8-$12 CPM
300x250
728x90
160x 600
300x50320x50
Benefits• Google Partner
• Rigorous keyword analysis and optimization
• Our team will create the ads with the information that is given
• Paid search works great combined with Programmatic Display
Our experienced Google and Bing certified team conduct competitor analysis and conquest while continually optimizing your campaigns.
Our team of AdWords certified professionals follow all of Google’s Best practices and are endorsed by Google. Our custom approach separates our team from the rest of the providers in the market ensuring your solution is custom to your needs.
Professional Paid Search Management
Rates• Minimum of 3 month campaign
• Minimum $500 per month
• Minimum of $1,000 for each campaign. Combine with another programmatic offering to meet minimum (if needed).
AdMix
In contrast to a fixed, impression-based campaign, a budget-based strategy allows you to take advantage of possible fluctuations in the RTB marketplace to maximize your reach and track multiple engagement metrics. AdMix will use Facebook’s ad network so it will run on Facebook or Instagram based on availability.
Facebook Ad Formats
Benefits• Advertise events among multiple
audiences/platforms
• Test multiple platforms at a fixed cost
• Maximize budget vs. purchasing set impressions
• Gain key insights on best-performing audiences, ad sets and platforms
What do you get?• Estimated impressions, views, clicks for
Facebook/Instagram + Video + Display No performance guarantee. Estimates are for planning purposes only. Actual views, impressions and clicks will vary.
• Container tag
• Tracking & retargeting
Rates• Minimum of $1,500 per month
Canvas Ad Format: a mobile experience that opens instantly from your ad. (This must be used with another ad format)
Image & Video Specs
• Image(s) width of 1080
• Video length under two minutes
Single Image Ad Format: an ad with a single image displayed.
Image Specs
• Recommended Image Size: 1200x628
• Recommended Image Ratio: 1.91:1
• The image must contain little to no overlaid text
Single Video Ad Format: an ad with a single video displayed.
Video Specs
• Recommended Length: 15 seconds
• Recommended Aspect Ration: Vertical (4:5)
• Recommended Format: .mp4, .mov or .gif
• Resolution: 600 min. width
• File size: 4GB
• Sound: Enabled with captions included
Copy Specs
• Ad Text: the bolded text that appears
• Copy Text: the text under the Ad text
• Button: A call to action
• Destination URL: CTURL for the button
• If you have multiple slides or products to promote please provide all specs for each product/slide.
• Headline: goes under the image in bold (need one for each image)
• Description: goes under the headline (need one for each image)
• Click through URL: where your image will click through to (need one for each image)
• Display Link (optional): will be the URL displayed under your description
AdMix
*Minimum budget is $1,500 per month. Minimum term is 3 months. True event-based campaigns are the only exception to 3-month minimum requirement.Custom budgets are available outside of packaged pricing shown.If the advertiser does not have video assets, you can run a blend of Facebook & Display, minus the Video. Facebook/Display cannot be removed from the bundle.
Display Ad Formats
YouTube Campaign Requirements
RTB Supported Ad Sizes
• Leaderboard (728x90)
• Medium Rectangle (300x250)
• Mobile Leaderboard* (320x50)
• Mobile Banner* (300x50)
• Wide Skyscraper (160x600)
• Half Page Ad Unit (300x600)
Mobile Ad Sizes
• GIF, PNG, JPG, for still images
• Animated GIF for animations
Must be 150K or smaller.
Creatives cannot open in the same page; they must open a new page upon click.
Animated ads are limited to a maximum of 15 seconds of looping, after which point they must remain static.
Smartphone Static Banners
• 300x50, 300x250, 320x50, 336x280, 320x480
• Max Size: 40k – 1MB, depending on supply vendor
Smartphone Interstitials on MoPub
• 320x480
• Max Size: 1MB
Tablet Static Banners
• 300x250, 728x90, 160x600, 468x60, 336x280
• Max Size: 150k – 1MB, depending on supply vendor
Tablet Interstitials on MoPub
• 768x1024, 1024x768,
• Max Size: 1MB
Other Ad Sizes
• Outlook only* (100x72)
• Skyscraper (120x600)
• Small Square (200x200)
• Rectangle (180x150)
• Square (250x250)
• Square Button (125x125)
• Half Banner (234x60)
• Top Banner (930x180)
• Panorama (980x120)
• Super Leaderboard (970x90)
• Vertical Rectangle (240x400)
• Mobile 3:1 Rectangle* (300x100)
• Mobile Button 2 (120x60)
• Mobile (320x80, 320x160, 320x320)
• Video must be provided as a YouTube-hosted video URL
• 6 Video Formats: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG
• Preferred audio codec: MP3 or AAC
• Frame rate: 30 fps
• Resolution: 640x360 (16:9) or 480x360 (4:3) recommended
• Aspect ration: Native aspect ratio without letter-boxing (examples 4:30, 16:9)
• Maximum file size: 1GB
*Special requirements for this size
Programmatic Native Advertising
Native Advertising seamlessly integrates a brand’s most engaging images and content into contextually relevant editorial using a single creative that dynamically adapts to match font and format.
Rates• Minimum of 40,000
impressions per month required
• $8-$12 CPM
Engagement: Place your content front and center on the world’s best sites to get higher engagement
Awareness: When using a brand lift study, ads drive 3X higher brand awareness and purchase intent
Content targeting options include: Auto, Business, Entertainment, Food, Home, Men’s Fashion, News, Sports, Travel, Women’s Fashion and Technology
SpecificationsLogo
• PNG format
• 300-600 pixels wide
• Transparent background
Headline and Caption
• Headline < 30 characters
• Caption < 200 characters
Photo
• 1200x1200 pixel preferred
• 300x300 pixel minimum
• 72 DPI, JPG preferred
• Under 1MB per image
Click through URL
• Landing page URL
Quality Targeting Equation based on “User Location Data”- the future of geo fencing technology, which can target users to the 5th decimal place, 1 meter.
Microproximity
Benefits• Ads will serve in mobile app
• Conquest: target competitor areas
• Location targeting Examples: Starbucks, hotels, convention in 5 block radius
• Competitors can only get as small as a football field - we can drop a pin on a building
Targeting Indianapolis hotels and large businesses – example: Salesforce
Specifications• Minimum of 40,000 monthly
impressions
• Preferred ad formats: GIF, JPG, PNG files
• Preferred 40k or smaller file size
• 300x250, 300x50, 320x50
Rate• $15-$17 CPM
Device ID
Specifications• Minimum of 50,000 devices
• Minimum of 40,000 impressions per month
• Preferred ad formats: GIF, JPG, PNG files
• Preferred 40k or smaller file size
• 300x250, 300x50, 320x50
Requirement• Must have list of target addresses
Rate• $15 CPM
Look back product software that grabs the device ID from a user’s device(s), which will let you target them, wherever they go.
Benefits• We draw a polygon anywhere
and surrounding location(s) Example: Bankers Life Fieldhouse, Lucas Oil Stadium, Corporate Headquarters etc. Or target all Walmarts in the United States
• Target can receive up to 10 ads per 8 hours
• Custom audiences targetable no matter where that user goes after their visit
• User specific Device ID number
• Location comes from apps the user was on and/or location services
• Can refresh every two weeks—to get more devices
• Can target as far back as 6 months
• Ads will serve to all devices including in-app and websites
Polygon around Lucas Oil Stadium
Track their Device ID wherever they go
Device ID Address Match
Look back product software that grabs the device ID from a user’s device(s) in their home, which will let you target them, wherever they go.
Benefit• Ads will serve to all devices including
in-app and websites
Requirement• Minimum of 5,000 names and addresses
Specifications• Minimum 40k impressions
• Preferred ad formats: GIF, JPG, PNG files
• Preferred 40k or smaller file size
• 300x250, 300x50, 320x50
Rate• $17 CPM
IP Targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address by matching prospects or previous customer’s physical address with specific IP’s to target them in their homes.
IP Targeting
Benefit• Cross device (tablet, desktop, mobile)
Requirement• Minimum of 5,000 names
and target addresses
Specifications• Minimum of 100,000 impressions
• Preferred ad formats: GIF, JPG, PNG files
• Preferred 40k or smaller file size
• 300x250, 728x90, 160x600, 300x50, 320x50
Rate• $28 CPM
Search Engine Optimization (SEO)
Benefits• See how you rank on Google
• Increase targeted traffic
• Improve search engine rankings
• Increase profits
• Improve reach and relevance within Google Maps listing
Rates• Minimum of 6 month campaign
• Minimum $400 per month
Improve your organic search results as we optimize keywords, local SEO, and categories search.
Organic search results are still the cornerstone of maximizing your referral traffic from search engines. Over 2/3’s of search related clicks come from the organic search results on a search engine.
Your site will be analyzed for FREE and then you will be provided with a report on the current status of the website’s SEO.
How do each of our products fit into the consumer purchasing funnel?
Consumer identifies they have a needDigital Display, TV, Radio, Outdoor, PR, Print, Email
Consumer begins to form an opinionDigital Display, Video, Print, Social, Email
Consumer intends to purchase a product or serviceDigital Display, SEO, SEM, Email
Consumer makes a purchaseDigital Display, SEO, SEM, Email, Retargeting
Awareness
Interest
Decision
Action
Email Marketing
Our email database is gathered via 100% opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites.
Securely delivers your message to specific consumers using hundreds of targeting options via a dedicated email blast.
Our email software is CAN-SPAM compliant and is a FTC regulation related to email marketing.
Specifications• Keep the creative simple—with no
background images and a lot of text
• 360-720 pixels wide—preferably 600 pixels wide—never larger than 1728 pixels tall
• One link to creative
Rates• Minimum of 25,000 emails
• Minimum of $40 CPM
41 E. Washington Street, Suite 200Indianapolis, IN 46204
317-634-6200
adendeavormedia.com