What Is Pinterest and Why Do Real Estate Agents Need It
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Transcript of What Is Pinterest and Why Do Real Estate Agents Need It
Pinterest For Real Estate
Presenter: Chuck Ward “PRO” Director of Marketing
You Probably Fall in One of These Categories when it Comes to Pinterest
1. I’ve heard of Pinterest, don’t know what it is, and would like to learn more…
2. I understand what Pinterest is, but don’t know how to get started…
3. I joined Pinterest because someone told me I should, but I haven’t really done anything with it…
What is Pinterest
Pinterest is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers.
Why Do Real Estate Agents Need Pinterest 1. Increase website traffic 2. Help with general search engine
optimization (SEO) 3. Help with local search engine
optimization (LEO) 4. Deliver a great branding experience for
your buyers and sellers. 5. Help to Reach the age demographic of
35-44 yr olds
BASIC HISTORICAL INFORMATION ON
Pinterest for Real Estate
Historical Background
Started in Mar 2010 Type of Site: Photo discovery Used for: Visual Sharing of ideas and
collections of ideas Alexa Rank: 26th most traveled to website
in the world (5/2014)
User Demographics and Growth
Demographics ◦ Most recent studies show 3/2012 that 56% of
Pinterest users are MALE aged 35 – 44 ◦ In terms of age distribution, the Pinterest
demographic closely resembles the U.S. Internet population (src: Wikipedia.com)
Growth ◦ Pinterest has the distinction for hitting the 10
million monthly users mark the fastest
Do you think that Pinterest has some (any) type of relevance in the digital marketing age of today?
How (And Why) is Pinterest Different
Pinterest concentrates on the visual ◦ 65% of people are visual learners
Pinterest lets users collect and share (re-share) information that is primarily visual (pictures, infographics, videos)
How (And Why) is Pinterest Different Individual Items
How (And Why) is Pinterest Different
Groups of Items (Collections)
How (And Why) is Pinterest Different
How (And Why) is Pinterest Different
Think of Pinterest as One Big, Giant, (digital)
Corkboard 1. Leave Messages 2. Share Information 3. Share Videos 4. Collaborate on
Projects 5. Goal Setting (dream
building) 6. What Are Some of
Your Ideas
Pinterest will do These 4 Things
1. Increase website traffic 2. Help with search engine optimization
(SEO) 3. Help with local engine optimization (LEO) 4. Deliver a great branding experience for
your buyers and sellers.
Some Specific Pinterest Marketing Ideas for the Real Estate Industry
Showcase Your Property Listings Team Introduction Showcase Your Virtual Tours Become a “Local” Farm Area Expert Allow You to Give Advice Tips and Tricks Local Business
Some Specific Pinterest Marketing Ideas for the Real Estate Industry
Real Estate Humor Just Moved / Sold (using the Broadcast My
Move feature) Ideas (Gardening, Tech, DIY, Hacks, B & A,
organizational) Market News / Changes / Snapshots Tips for Sellers, Buyers, Niche Specific
Some Specific Pinterest Marketing Ideas for the Real Estate Industry
You are only limited in what you create on Pinterest by your imagination
Our Next Training (Thursday)
Our How To Session ◦ Create an Account ◦ How to create a Business Pinterest account ◦ Create a Pin ◦ Create a Board ◦ How to Create an SEO specific content
Our Next Training (Thursday)
BONUS ◦ IFTTT
◦ How to Automatically Create Pins from
1. Your Blogs 2. Your Virtual Tours 3. Listings
THIS IS A REALLY COOL AND TIMESAVING FEATURE
Thanks For Joining Us Today
Got Questions Got Issues Got Concerns Got Problems
Need Help
Contact the Helpdesk
Email: [email protected]
Phone 888-884-0303