What Is Multimedia? CECS 5110. What Is Multimedia? Multimedia is a computer-based interactive...
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Transcript of What Is Multimedia? CECS 5110. What Is Multimedia? Multimedia is a computer-based interactive...
What Is Multimedia?
Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video
InteractiveKey feature of multimediaUser determines what content is delivered,
when it is delivered and how
Non-linear
Computer-based Multimedia
2 or more media Computer multimedia
Multi-sensory experience – real world Multi-sensory memory imprints Different learning styles benefit
Hypertext - links
Hypermedia - hypermedia ware
Hypermedia
Based on cognitive theories of how people structure knowledge and how they learn
Links to navigate Non-sequential navigation
Hypermedia Applications
Instructional courseware Appropriately introduced Follow-up activities
Teacher and students’ own creations
Multimedia Advantages
Engrossing – deep involvement Multi-sensory Creates knowledge connections Individualized Teacher and student creation
Multimedia Disadvantages
“Lost in cyberspace” Lack of structure Non-interactive – if one-way, no feedback Text intensive content Complex to create Time consuming Cognitive overload Linear content
Multimedia GrowthMarketing Standpoint
Computer price 1992 – 1 mil - $2,500 or $1,000 upgrade 1996 – 24 mil - $1,500 or $300 upgrade
Multimedia titles 1992 – 5,000 - $100 1996 – 15,000 - $30
Hype - “killer applications”
Value added – enhances computer use
Multimedia GrowthUser Standpoint
User controlNo longer only lectures and/or printed materialsAny sequence of the material, any time,
anywhere, any modality
IndividualizationAddress different learning styles and needsUser decides how material is presented:
visual, audio, textualAdjusting level of difficulty
Multimedia GrowthUser Standpoint (cont.)
Action Active processes: simulations, acting out a play,
testing knowledge and feedback
Examples500 Nations, Grandma and Me , Magic School Bus
Major Categories of Multimedia Titles
Entertainment Games: action and graphics Action + storytelling Physical coordination + mental outwitting
Education Accommodates different learning styles:
association vs. experimentation; auditory vs. visual
Provides feedback, levels of difficulty, evaluates skills, nonlinear presentations
Major Categories of Multimedia Titles
Corporate communications (marketing and training)
Attract attention to a messageProduct catalogs, published magazines, touch-
screen kiosks, online shopping, …Stockholder's meeting, sales rep pitch,
conference speaker, employee orientation and training, …
Major Categories of Multimedia Titles
ReferenceCD: encyclopedias, census data, directories,
dictionaries
Delivering Multimedia
Compact disc Inexpensive, easy mass produce and distribute
Kiosk Computer system to access info, perform
transactions or play games Convenience, reduces personnel costs, but
expensive maintenance Online
Web pages, product advertisement, demos, …