What is Mass Communication?. Medium? Media? Medium - singular Media - plural.
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Transcript of What is Mass Communication?. Medium? Media? Medium - singular Media - plural.
What is
Mass Communication?
Medium?
Media?
Medium - singular
Media - plural
Intrapersonal Communication
Interpersonal Communication
Mass Communication
Intrapersonal Communication
(internal)
Interpersonal Communication
(other people, direct, face-to-face)
Mass Communication
Mass Communication
Sender ---- Message ---- Receivers
through a
Channel
Medium
Vehicle
Mass Communicationaccording to Shirley Biagi, author of text
1. Message is sent using some form of media (newspaper, TV)
2. Message is delivered rapidly
3. Message reaches large groups of different kinds of people within short period of time
Mass Communicationaccording to media authors Agee, Ault, Emery
Process of delivering information, ideas and attitudes…
to a sizable, diversified audience…
through use of media designed for that purpose.
Mass Communicationaccording to media critic Joseph Dominick
A process by which a complex organization…
with the aid of one or more machines produces and transmits…
public messages…
that are directed at large, heterogeneous and scattered audiences
Mass CommunicationCommon elements
Sender - often team or organization
Message - sent through channel or machinery
Receiver - large, diverse group
So who cares?
Why does that definition matter?
Differences between
interpersonal
and
mass communication?
Feedback?
Noise?Literal or Mechanical
Noise?(Internal to audience)
Audience Noise
Selective exposure or attention
Selective perception
Selective retention
Thinking question(s):
How do differences between interpersonal communication and mass communication relate to the effect the communication has on the audience?
How much impact can mass communication have on an audience?
How much impact can a mass communication have on attitude
formation and change?