What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

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What is Mass Communication?

Transcript of What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Page 1: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

What is

Mass Communication?

Page 2: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Medium?

Media?

Page 3: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Medium - singular

Media - plural

Page 4: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Intrapersonal Communication

Interpersonal Communication

Mass Communication

Page 5: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Intrapersonal Communication

(internal)

Interpersonal Communication

(other people, direct, face-to-face)

Mass Communication

Page 6: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Mass Communication

Sender ---- Message ---- Receivers

through a

Channel

Medium

Vehicle

Page 7: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Mass Communicationaccording to Shirley Biagi, author of text

1. Message is sent using some form of media (newspaper, TV)

2. Message is delivered rapidly

3. Message reaches large groups of different kinds of people within short period of time

Page 8: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Mass Communicationaccording to media authors Agee, Ault, Emery

Process of delivering information, ideas and attitudes…

to a sizable, diversified audience…

through use of media designed for that purpose.

Page 9: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Mass Communicationaccording to media critic Joseph Dominick

A process by which a complex organization…

with the aid of one or more machines produces and transmits…

public messages…

that are directed at large, heterogeneous and scattered audiences

Page 10: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Mass CommunicationCommon elements

Sender - often team or organization

Message - sent through channel or machinery

Receiver - large, diverse group

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So who cares?

Why does that definition matter?

Page 12: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Differences between

interpersonal

and

mass communication?

Page 13: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Feedback?

Page 14: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Noise?Literal or Mechanical

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Noise?(Internal to audience)

Page 16: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Audience Noise

Selective exposure or attention

Selective perception

Selective retention

Page 17: What is Mass Communication?. Medium? Media? Medium - singular Media - plural.

Thinking question(s):

How do differences between interpersonal communication and mass communication relate to the effect the communication has on the audience?

How much impact can mass communication have on an audience?

How much impact can a mass communication have on attitude

formation and change?