What is Marketing? What do you know about Marketing? 1.What was the last product you purchased?...
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What is Marketing? What is Marketing? What do you know about Marketing? What do you know about Marketing? 1. 1. What was the last product you purchased? What was the last product you purchased? 2. 2. What was the brand name? What was the brand name? 3. 3. Who produced or manufactured the product? Who produced or manufactured the product? 4. 4. What size was it (lbs., ozs. king-size, etc.) What size was it (lbs., ozs. king-size, etc.) 5. 5. What did the package look like? What did the package look like? 6. 6. What was the purchase price? What was the purchase price? 7. 7. Where did you purchase the product? Where did you purchase the product? 8. 8. How did you hear about the product? How did you hear about the product? 9. 9. Where in the store was the product located? Where in the store was the product located? (Displayed in a special place, on the shelf, etc.) (Displayed in a special place, on the shelf, etc.) 10. 10. Have you ever seen the product advertised? If so Have you ever seen the product advertised? If so where? where?
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Transcript of What is Marketing? What do you know about Marketing? 1.What was the last product you purchased?...
What is Marketing?What is Marketing?
What do you know about Marketing?What do you know about Marketing?
1.1. What was the last product you purchased?What was the last product you purchased?2.2. What was the brand name?What was the brand name?3.3. Who produced or manufactured the product?Who produced or manufactured the product?4.4. What size was it (lbs., ozs. king-size, etc.)What size was it (lbs., ozs. king-size, etc.)5.5. What did the package look like?What did the package look like?6.6. What was the purchase price?What was the purchase price?7.7. Where did you purchase the product?Where did you purchase the product?8.8. How did you hear about the product?How did you hear about the product?9.9. Where in the store was the product located? (Displayed in a Where in the store was the product located? (Displayed in a
special place, on the shelf, etc.)special place, on the shelf, etc.)10.10. Have you ever seen the product advertised? If so where?Have you ever seen the product advertised? If so where?
MarketingMarketing
““The process of planning and executing The process of planning and executing the conception, pricing, promotion, and the conception, pricing, promotion, and distribution of ideas, goods, and services distribution of ideas, goods, and services to create exchanges that satisfy to create exchanges that satisfy individual and organizational objectives.”individual and organizational objectives.”
Marketing is a process Marketing is a process it involves. . .it involves. . .
Planning Planning Begins with what goods, services, and Begins with what goods, services, and
ideas to produce or sell in order to satisfy ideas to produce or sell in order to satisfy consumers’ needs and wants.consumers’ needs and wants.
Analyzing potential consumers to Analyzing potential consumers to determine who they are and what items determine who they are and what items to produce or sell in order to satisfy them.to produce or sell in order to satisfy them.
Planning Involves Planning Involves deciding what products deciding what products to make…to make…
Write down on your notes page the Write down on your notes page the products that are made right here in products that are made right here in Albany at Masterfoods? Albany at Masterfoods?
Masterfoods also produces Masterfoods also produces Snickers..write down: Snickers..write down:
All of the varieties of SnickersAll of the varieties of Snickers All of the sizes Snickers come inAll of the sizes Snickers come in
What about Verizon…What about Verizon…
Write down all the products they offerWrite down all the products they offer Do they sell products and services?Do they sell products and services? Can you name the services?Can you name the services?
So you can see that Product/Service planning occurs in many businesses—manufacturers and retailers
Planning for AirheadsPlanning for Airheads
Assortment includes: Assortment includes: Cherry Cherry
Green Apple Green Apple Blue Raspberry Blue Raspberry
Watermelon Watermelon Strawberry Strawberry
White Mystery White Mystery
49.5 ounce box 49.5 ounce box 90/.55 oz. bars 90/.55 oz. bars
Display box Display box
Marketing is a process Marketing is a process it involves. . .it involves. . .
PricingPricing Items must be priced so that consumers Items must be priced so that consumers
want to buy them.want to buy them. Price indicates quality and/or value to Price indicates quality and/or value to
consumers.consumers. Price must be set to enable businesses Price must be set to enable businesses
to make a profit, but still be able to to make a profit, but still be able to compete with others.compete with others.
PricingPricing
Set the price high enough to make a Set the price high enough to make a profit…but reasonable enough so profit…but reasonable enough so
customers will buy itcustomers will buy it
Profit is how much you make on a productProfit is how much you make on a product
Sales Price – Cost = ProfitSales Price – Cost = ProfitLet’s practice….Let’s practice….
PricingPricing
Airheads cost $8.92 for a box of 90Airheads cost $8.92 for a box of 90
(including 7% tax)(including 7% tax)
We sell them for $.25 each…We sell them for $.25 each…
1. How much do we make on each?? 1. How much do we make on each??
(divide 8.92/90 to get cost per airhead)(divide 8.92/90 to get cost per airhead)
2. How much profit on the whole box?2. How much profit on the whole box?
It is a process. It It is a process. It involves. . .involves. . .
PromotingPromoting Marketing helps to create and stimulate Marketing helps to create and stimulate
demand for products by informing demand for products by informing people about them.people about them.
Advertising, Sales promotion, Publicity, Advertising, Sales promotion, Publicity, and Personal Selling are forms of and Personal Selling are forms of promotion.promotion.
How did you know about our DECA Cart?How did you know about our DECA Cart?
How are Airheads promoted? http://www.airheads.com/
Write down all of the ads you have seen or heard today
Marketing is a process Marketing is a process it involves. . .it involves. . .
DistributingDistributing Involves shipping, handling, and storing Involves shipping, handling, and storing
of items on the way from the producers to of items on the way from the producers to the consumer.the consumer.
Ensures that items are available when Ensures that items are available when and where they are needed.and where they are needed.
We buy our candy at Sam’s Club We buy our candy at Sam’s Club and store it in our closet..that’s and store it in our closet..that’s
our distributionour distribution
Sam’s buy’s from a lot of vendors…Sam’s buy’s from a lot of vendors…they buy Airheads fromthey buy Airheads from
Sales Consultant Team Presentation
You are a sales consultant team and will evaluate the current offerings of the
School-based enterprise and suggest a new product to offer on the DECA Cart; explain the channel of distribution for the new product; Suggest a price for the new product (explain and show calculations);
create a promotional plan for your suggested product.
Your Goal is to increase profits for the DECA Cart (remember you cannot compete with lunchroom or vending machines).
Your client is the CEO (Me!!)
You are to conduct a professional sales presentation and convince the CEO to hire you.
Your presentation needs to adequately depict all products sold on the DECA Cart and convince the me that your product will be the best fit for The DECA Cart and will increase profits.
The following rubric will evaluate your performance and presentation.
Sales Consultant Team Presentation Rubric
(1-2)Fails to meet /MinimalExpectations met
(3-4)Developing/ inconsistent met some expectations
( 5-8)Meets expectations/ significant command of the subject
(9-10)Exceptional project/Professional Performance
Facet 1-4Current Products:
Visual depiction and description of elements are poorly or
incorrectly addressed
Current Products:Visual depiction and description
somewhat accurate
Current Products:Accurate visual depiction, good description appropriate for the
audience
Current Products:Accurate visual depiction of
elements is included. Creative and innovative entirely appropriate for
the audience
Facet 1-4Current Pricing:
Description of price incorrectly addressed
Current Pricing:Description of price somewhat
accurate
Current Pricing:Description of price accurate and
appropriate for the audience
Current Pricing:Description of price
accurate, creative, and entirely appropriate for the audience
Facet 1-4Current Distribution: incorrectly addressed
Current Distribution:Description somewhat accurate
Current Distribution:Good description appropriate for
the audience
Current Distribution:Description
accurate, creative, and entirely appropriate for the audience
Facet 1-4Current promotion: description poorly or incorrectly addressed
Current promotion:Description somewhat accurate
Current promotion:Good description appropriate for
the audience
Current promotion:Description
accurate, creative, and entirely appropriate for the audience
Facet 1-4Product/Service is poorly chosen; ignored needs of clients
Product suggested is reasonable but not very likely to be successful, did not adequate consider the current product mix
Product is a good choice and has a good chance for success, considered the current product mix
Product suggested is a great choice and complements the current product mix with great chance of success
Facet 1-4Distribution was not explained adequately
Distribution plan was addressed and some elements were
addressed, but not reasonable
Distribution plan was addressed and most elements were addressed and reasonable
Clear distribution plan; addressed, delivery/pickup, storage, etc.
Facet 1-4Price and projected sales/profit is not adequate
Price and or profit is addressed, but not some elements unreasonable
Price and profit are addressed and are reasonable
Price and projected profit is explained and will increase profit potential
Facet 1-4Promotional activities and promotional elements were inadequate
Promotional activities were planned, but general and unappealing.
Promotional activities presented were interesting, but not creative
Promotional activities were interesting and creative;
Facet 4-5Sales presentation was not clear and did not relate to client’s situation and needs
Attempts were made to relate to client’s situation and needs
Repeatedly made attempts to tailored presentation to client situation and needs
Smoothly tailored presentation to client situation and needs without hesitation
(Facets 1-6)Suggestions to improve school-based enterprise were vague and unplanned
Suggestions for improvement were made, some were unrealistic or unachievable
Good suggestions were made to improve school-based enterprise took the client needs into account, considered the needs of customers.
Creative and innovative suggestions were made to improve school-based enterprise, took the client needs into account, considered the needs of customers.
