What is love??? ?????? ???????. What is love????? Love \ləv\Love \ləv\ strong affection for...
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What is love??? ?????? ??????? ???????
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Transcript of What is love??? ?????? ???????. What is love????? Love \ləv\Love \ləv\ strong affection for...
What is love?????
•Love \ləv\ Love \ləv\
strong affection for another arising out of kinship or personal ties strong affection for another arising out of kinship or personal ties
-Merriam Webster--Merriam Webster-
What is love?????
““love is a violent, ecstatic, overpowering force that supersedes all other values, loyalties, and emotions.”love is a violent, ecstatic, overpowering force that supersedes all other values, loyalties, and emotions.”
-Romeo & Juliet-Romeo & Juliet
““All you need is love, love is all you need”All you need is love, love is all you need”
-JOHN & YOKO-JOHN & YOKO
What is love?????
““love inspires everything”
love inspires everything”
““love is in everything we do”
love is in everything we do”
““love is a universal force’
love is a universal force’
““love is the beginning of anything and everything..”
love is the beginning of anything and everything..”LOVE LOVE
ETC…ETC…
R U IN LUV ?????
The Body Shop is in LOVE!
The Body Shop is in LOVE!
-desirable pink and gold heart
-packed in a glass bottle
-It communicates the wider power and idea of love in all forms
THE LOOK OF LOVE..
An innovative creamy addiction ( jasmine, vanilla, sandalwood and musk)
THE NOTES OF LOVE..
THE PRICE OF LOVE..
•Love Etc.. range will be 27% higher on White Musk Classic, 14% higher than WMK limited edition and an average of 44% higher than Lifestyle and Fast fashion fragrance. The big gap of our price was done as this will be positioned as fine fragrance.
•-Price positioning within Love Etc.. range is as follows from lowest to highest price point: Shower gel, lotion, Body Butter, Purse Spray, EDT and EDP
•Purse spray price is 60% of 30ml EDP
•-Extensive Product Awareness effort must be done since this range will be our first fine fragrance entry to the market.
THE NOSE OF LOVE..
Dominique Ropion
25 years of experience
Created some of the world’s top and most enduring scent :Armani code, lovely, euphoria, and other perfumes for Dior, Givenchy, CK etc..
UNLOCKING THE LOVE..
Fragrance is about emotion!
Fill an olfactive gap in our fragrance portfolio
Strong growth in the mass fragrance sector
THE PERFUME OF LOVE..GPC DESCRIPTION PRICE P & T MAIN
82760 Love Etc EDP 50ml
1,895.00
1st week of Sept1st week of
Oct
82761 Love Etc EDP 30ml
1,495.00
1st week of Oct
82766Love Etc Body Lotion
200ml
895.00
1st week of Sept1st week of
Oct
82769Love Etc Shower Gel
200ml
795.00
1st week of Sept1st week of
Oct
82773Love Etc Purse Spray
15ml
895.00
1st week of Oct1st week of
Oct
83669 Love Etc EDT 50ml
1,895.00
2nd wk of Jan. 20101st wk of
January
82772Love Etc Body Butter
200ml
1,095.00
2nd week of January2nd week of
January
82895 Love Etc CYO
195.00
1st week of
Oct
82849 Love Etc. Gift 1
1,495.00
2nd week of
Oct
82854 Love Etc. Gift 2
2,395.00
2nd week of
Oct
THE GAME OF LOVE..DEPARTMENT TASKS EXECUTION
PRODUCT
LAUNCH WINDOW
October Sale (soft launch)To use "Love Wall" as a
form of feedback from our customers
First to try offer: 10% off
to LYB members
Love Etc. Window for 2009 (Nov 6-19, 2009)
Mechanics: Buy the EDP, get 40% off on your
next Love Etc. product
Christmas Phase 1 & 2continue the mechanics of
Love etc window (in bay fragrance)
Launching of Love Etc..
Gift sets
Part of Spring Event Window with Spring Trend 2010
THE MEANING OF LOVE..DEPARTMENT TASKS EXECUTION
TRAINING
PRODUCT GUIDE
-Link Love Etc… to our values: Activate Self Esteem (Use fragrance to boost self confidence) -Our first EDP CT perfume base, sourced from Ecuador --Include the story of the creation of fragrance and the "nose" behind it to align the fragrance with some of the best-loved and most popular scents of our time.
SPEIL
The perfume of "Love as a universal force"
SHARE THE LOVE..
DEPARTMENT TASKS EXECUTION
OPERATIONS
PROFILINGIdentify female ages 20-30
years of age
TARGET STORES ALL STORES
Staff Accessory
Sampling ( 2ml Love Etc.. Vial)
Spritzing of Love Etc.. In store
DEPARTMENT TASKS EXECUTION
VM One Bay for Love Etc. Range
MARKETING
MARKETING ACTIVITIES Emailer (teaser and launch)
Hold an event with staffs dressed in “60’s” as a
theme while giving out the samples of Love Etc..
Using of Love Map online
GivIng out of online sample requests ( Love ETC. 2ml
vial)
TARGET MAGAZINE Candy Magazine, OK,
Cosmopolitan
TARGET NEWSPAPERManila Bulletin, PDI,
Philippine Star
TARGET BLOGS
kikayexchange.ph shopaholicuniverse.com
femalenetwork.com shopcrazy.com.ph
SPREAD THE LOVE..
