What is LinkedIn? Launched in 2003 200 Million Users Publically held company (LNKD) December...

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What is LinkedIn? Launched in 2003 200 Million Users Publically held company (LNKD) December 2012 Q4 earnings $300 million Most popular B2B Network

Transcript of What is LinkedIn? Launched in 2003 200 Million Users Publically held company (LNKD) December...

Page 1: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

What is LinkedIn?

Launched in 2003 200 Million Users Publically held company (LNKD) December 2012 Q4 earnings $300

million Most popular B2B Network

Page 2: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 3: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Create/Edit Your Profile

Page 4: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Add Connections

Page 5: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Home Page

Page 6: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Update Your Status

Page 7: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Internal Search

Page 8: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

LinkedIn Recap

Start Create/Edit your Profile Add Contacts

Maintenance Read News Feed Update Status, Comment, Share Internal Searches

Page 9: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

What is YouTube?

Top video sharing site Launched 2005 by three former PayPal

employees Google purchased in 2006 for 1.65 billion

4 billion videos viewed every day

Page 10: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 11: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 12: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 13: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 14: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 15: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.
Page 16: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Getting Started

Page 17: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

My Channel

Page 18: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Video Manager

Page 19: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Upload Video

Page 20: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Video Marketing Tips

Customize your Channel Create content people want Use keywords in Title Use keywords in Description Tag your Video Promote, Promote, Promote

Page 21: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

What is Google+ ?

Launched in 2011 500 million registered users 235 million active monthly

System known as a “social layer” consisting of overreaching layers.

Page 22: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

What is in Google+ ?

Stream (updates) Circles (circle of friends) Hangouts (video chats) Sparks (interests) Huddles (group messaging) Google Local (reviews) Pages (business pages) Games (social gaming)

Page 23: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Google+ Personal Page

Page 24: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Google+ Business Page

Page 25: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Google+ Local

Page 26: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Google Hangout

Page 27: What is LinkedIn?  Launched in 2003  200 Million Users  Publically held company (LNKD)  December 2012 Q4 earnings $300 million  Most popular B2B Network.

Google + Tips

Think of Google+ as an integrated platform

Hangouts becoming more popular (town halls)

Manage your friends in circles Helps your SEO

Some Predictions: Facebook + Twitter = Google+