What is it?

• Prof Drop is an idea conceived by the Providence Alumni Department which seeks to increase alumni involvement and connection with alma mater in order to cultivate a culture of giving within Providence alumni. The project will see 3-5 professors, from both the University College and the Seminary, volunteering to skydive to raise funds for the Student Assist Campaign.

Vision

• To involve the alumni into the culture of giving.

What is needed?

1. Frame messages that will resonate with the target

audience

2. Generate materials

3. Communication outcomes

Message

• One word:

• Three word:• Drop me today!

• A sentence:

• Don’t miss your chance to give!

DR P

DRAWING

Tweet

• Alumni, are you missing Prov? Want to give back to the community? Vote to make a Prof jump out of a plane. #ProfDrop #RandyVsKara #ProvUC

Facebook ad

rof Drop! Here at Providence University College, you get to drop your favorite professor out of an airplane! Say what? Don’t worry! It’s just skydiving. Get involved to raise money for bursaries and scholarships. Be a part of “a giving cultured generation.” What have you got to lose?

Communication outcomes

• Media coverage

• Official website

• Expected donations -$20, 247

• Reassessing the event

Marketing

• Banners

• Word of mouth

• Main e-mail

Example of an Ad

Safety Concerns

• Professional

• Doctor’s Advice

• Training session