What is Information?

Data:

Collection of facts (opinions, demographics, statistics)

But Data is not information……

Data:Collection of facts (opinions, demographics, statistics)

Information: * A message received and understood

Data:Collection of facts (opinions, demographics, statistics)

Information: A message received and understood A collection of facts from which conclusions may be drawn Knowledge acquired through study, or experience, or instruction * Information as the result of processing, manipulating and organizing data in a way that adds to the knowledge of the personreceiving it.

Information:

Something that changes What you know.

Information:

It is a commodity.It is property.

Information:

1. Value Dependent upon the value of decisions that can be made with a change in what you know.

Value = Benefit - Costs

Value = Benefit - Costs

In a business sensethe value of information could be

Negative.

Information:

1. Value2. Amount Not dependent upon length or complexity

Amount is inversely proportional to the probability of the message

Claude Shannon

Three picturesEach has the same number of pixels

So each has the same amount of: DATA

Three picturesEach has the same number of pixels

Each was judged to have the same amount of artistic and esthetical appeal.

Three picturesEach has the same number of pixels

Each was judged to have the same amount of Artistic and esthetical appeal.

So each as the same amount of: Quality

The print media stays in businessby selling advertisements andinfluence

Because….

People will be attracted to the media when they find something that they didn’t already know.

In other words… people are attracted toand buy

Information

Even if it is wrong!

Editors will then buymaterial that will sell….

Three pictures

A. People enjoying a nice afternoon by an office building

Three pictures

B. A map of a new high-rise business building.

Three pictures

C. President Obama meeting with a real alien

Three pictures

A. People enjoying a nice afternoon by an office buildingB. A map of a new high-rise business buildingC. Obama meeting an alien

Which one will be worth the most money?

Three pictures

A. People enjoying a nice afternoon by an office buildingB. A map of a new high-rise business building C. Obama meeting an alien

Which one that has the lowest probability!

Information:

1. Value2. Amount3. “Goodness” Ability to be used to make correct decisions.

“Goodness” Ability to be used to make correct decisions.• Reliability• Validity• Relevancy• Currency• Sufficiency• Efficiency

Try: http://www.jimloy.com/puzz/puzz.htm

Information:

1. Value2. Amount3. “Goodness”4. Evaluation

Information:

Evaluation• Who produced it?• When was it produced?• How was it produced?• How was it analyzed?• Why was it produced?• Who benefits from this information?• Why is this information available to me?

Information:

Warning signs:• Confirms what you have always known.• Confirms what you WANT to believe. • Contradicts what you have always known.

Information:

Warning signs:• Confirms what you have always known.• Confirms what you WANT to believe. • Contradicts what you have always known. • Is GOOD THINK.

Information:

GOOD THINK:The “proper” way to think about any topic.The “politically correct” way to think.

George Orwell book “1984”

Global Warming

http://dailycaller.com/2011/08/28/gore-global-warming-skeptics-are-this-generations-racists/

http://www.telegraph.co.uk/earth/energy/6491195/Al-Gore-could-become-worlds-first-carbon-billionaire.html