What is ECR? + ECR Community · WHAT IS ECR COMMUNITY? ECR Community is the global association for...
36
WHAT IS ECR? + ECR COMMUNITY BROCHURE 2019 1
Transcript of What is ECR? + ECR Community · WHAT IS ECR COMMUNITY? ECR Community is the global association for...
WHAT IS ECR? + ECR COMMUNITY BROCHURE 2019
1
WHAT IS ECR COMMUNITY?
ECR Community is the global association for all ECR organisations in the Retail & Consumer Product Group sector.
These include:-
1. ECR Nationals
2. ECR Expert Groups
3. Industry Representative Associations & Service Providers
2
ECR COMMUNITY
OBJECTIVES1. Act as a forum to share knowledge and successful initiatives from ECR Nationals throughout the global ECR Community.
2. Provide a support network for ECR Nationals.
3. Promote the output of ECR Nationals & Expert Groups.
4. Promote ECR as a “Collaboration Model”.
PRIORITIES FOR 20191. Identify global retail trends and discuss how to represent these locally through collaboration & sharing knowledge.
2. Broaden ECR Community membership & participation.
3
ECR IS GROWING GLOBALLYECR COMMUNITY
ECR RUSSIA
ECR IRELAND
ECR POLSKA
ECR AUSTRIA
ECR FRANCE
ECR CZECH & SLOVAKIA
ECR ITALY
GS1 SWITZERLAND
ECR UK
ECR SPAIN
ECR GREECE
ECR CYPRUS
ECR SWEDEN
ECR PORTUGAL
ECR CROATIA
ECR ROMANIA
ECR HUNGARY
ECR BALTICS
ECR FINLAND
ECR KAZAKHSTAN
ECR SHRINK & OSA GROUP
ECR MEXICO
ECR COLUMBIA
ECR BRAZIL
ECR ASIA PACIFIC
CHINA
HONG KONG
INDIA
JAPAN
MALAYSIA
SINGAPORE
SOUTH KOREA
THAILAND
4
ECR COMMUNITY MEMBERSHIP BENEFITS
5
ECR Community is a support network for ECR Nationals
Each National Initiative can network with ECR National Associations.
Act as a Forum to share Best Practice & learn together
Determine global retail trends and consider how best to represent these locally.
Learn from ECR expert groups.
ECR Community Communication & Newsletters
PEOPLE DEVELOPMENT
At the heart of ECR is people development. Developing the skill-set of the sector’s employees is crucial and promotes the need for education and improved knowledge.
Ultimately, ECR develops better collaborators. These are individuals with multi-disciplinary competencies and an ability to negotiate with trading partners to unlock the “win-win” scenario and provide best-in-class service for consumers & shoppers.
6
ECR COMMUNITY QUARTERLY MEETINGS 2019
7
#1 BRUSSELS, BELGIUM - 22 FEB
#2 PARIS, FRANCE – 11,12 APRIL
#3 VIENNA, AUSTRIA-18,19 JUNE
#4 TBC-ALMATY, KAZAKHSTAN – OCT
• 1.5 day Meetings with ECR Networking Dinner.
• Physical & virtual attendance permissible.
• ECR Nationals Updates
• In depth country by country round-up to showcase successful initiatives & promote learning through sharing (inc. ECR Shrink & OSA Group)
• ECR Community Focus Areas
• Each Meeting has a Primary & Secondary Focus Area.
• Updates from ECR relevant initiatives
• ECR Communications
• Every ECR Member should attend the Global Web Hour.
• Updates from virtual attendees
• Summary of meeting & action points
ECR COMMUNITY QUARTERLY MEETINGS 2019TYPICAL AGENDA
Day 1
14.00 ECR Community News & Update
15.00 Primary Focus Area
17.00 Expert / Insight presentation
18.00 Meeting End
19.30 ECR Networking Dinner
Day 2
09.00 Secondary Focus Area
10.30 Nationals Update
12.00 LUNCH
12.30 Nationals Update contd.
14.15 Global Web Hour
15.15 Actions
15.30 Meeting End
Each ECR Community Quarterly Meeting will feature an in-depth analysis of two focus areas.
Every ECR National will choose a Focus Area and join the team responsible for its delivery.
The team associated with the Focus Area will;
1. Choose a Team Leader2. Define the Focus Area3. Lead and prepare the analysis of the focus area to be presented at the Quarterly ECR
Community Meeting.4. Prepare a Webinar to be scheduled after the Quarterly Meeting.
#1 BRUSSELS, BELGIUM - 22 FEB1. Agreement on Focus areas, definition of and teams involved.
#2 PARIS, FRANCE – 11,12 APRIL1. Primary Focus Area = OSA
2. Secondary = Recycling / Circular economy
#3 VIENNA, AUSTRIA-18,19 JUNE1. Primary Focus Area = Digital
2. Secondary = Shopper Engagement or Category Management
#4 TBC - ALMATY, KAZAKHSTAN – OCT1. Primary Focus Area = Food Waste
2. Secondary = Supply Chain
9
ECR COMMUNITY QUARTERLY MEETINGS 2019FOCUS AREAS
2019 WEBINARS
ECR Community webinars will feature ECR Focus areas 2019
Eg
1. OSA
2. Recycling / Circular economy
3. Digital
4. Shopper Engagement / (Online) Category Management
5. Food Waste
6. Supply Chain
7. Shrink & OSA Group Webinars
ECR COMMUNITY MEMBERSHIP
ECR Community is funded by member subscriptions.
Members include
ECR Nationals
GS1 associations
Industry associations
Representative groups
Membership Fee
ECR Nationals & GS1 Associations €3k – €5k p.a. depending on size.
Industry Associations & Representative Groups = €5k p.a.
11
PARTNER PROGRAMME FOR NEW MEMBERS OF ECR COMMUNITY
The objective of promoting collaboration between trading partners is timeless.
Many ECR Nationals are strong, thriving associations with many years experience in promoting collaboration within their domains.
These ECR Nationals are acutely aware of the challenges and barriers facing new or small ECR Nationals.
To this extent, new members of ECR Community may “partner” with an existing and experienced ECR National who can assist their development.
12
NEW MEMBERS OF ECR COMMUNITYKAZAKHSTAN, COLUMBIA, MEXICO
ECR COMMUNITY SHRINK & OSA GROUP
For 20 years…
Generating new insights on retail loss
Delivering a platform for collaboration & learning
Helping the industry think differently
Academic partnerships
Making a difference / impact
13
2018 – ECR DELIVERED…
14
ECR COMMUNITY SHRINK & OSA GROUP
2019 OUTLOOK
15
3 X Working Group Meetings
March 13/14 – Madrid
June 19/20 - Copenhagen
Oct / Nov TBC
New Meeting Formats
Store Reviews
Goldfish Bowl Discussion Technique
Case Learning
Research Updates
2019: RETURNS RESEARCH
16
Headlines / Messages
Manage returns as a profit centre
Embrace multi-functional team approach
Identify and measure true cost of a return
Adapt lean thinking for reverse logistics
Include in circular economy strategy
Launch Plan
Press release – end Jan
Webinar – Feb 12th @ 1pm GMT
Interactive Round Table workshop – April 2nd
2019: INVENTORY RECORD ACCURACY RESEARCH
17
Key Headlines / Messages
Inventory Records are Wrong
Sales do lift when they are corrected
Impact varies by category
Launch Plan
Press Release – June
Webinar – June
Interactive Workshop -September
ECR COMMUNITY FOOD WASTE
18
2 X Working Group Meetings
-June 26th & 27th – Brussels
-Nov / Dec - TBC
Meetings Format
Store Reviews
Research Updates
Retailer Case Studies
Innovation Challenge
Speed Dating
Sharks Tank Finale
2019 ECR INNOVATION SERIES
19
2019 Waste Prevention Challenge
Six Sharks (Lidl, Tesco, Sonae, Asda, Albert and Delhaize)
Finale – June 26th & 27th
Over 100 Start-Ups targeted
Explore other adjacent verticals
Medicine, blood, pharmaceuticals
Farming & Production
Innovative companies and academic spin outs also sought
2019 RESEARCH – FOOD WASTE COLLABORATION – WHAT DOES IT
TAKE? 20
Headlines / Messages
Collaboration Readiness unpacked
Self Assessment tool
Timings
Draft ready by end Jan
Report Published – Feb
Online & Excel Self-Assessment Tool Available from Feb
ECR NEWS AND MAGAZINES GROUP
21
4 X Working Group Meetings
Feb 14th – London
May – TBC
Sept – TBC
Dec – TBC
Meetings Format
Quick Win’s Update
Example: Returns Window Extension
Current Quick Win Initiative review
Members
Tesco, Sainsbury’s, Morrisons, Waitrose, M&S, Asda and Coop
2019 NEW RESEARCH
22
Loss in the Supply Chain
What % of unknown loss can be explained by causes BEFORE the store?
Is the business case for minimal receiving checks from the DC still a positive one for every category?
What new interventions can be planned to reduce losses and the causes of inaccuracy upstream?
Timing
Brief agreed – end Jan
Academic Responses - March
Kick off – Start of June
2019 NEW RESEARCH
Video in Retail Stores
Understand how stores are currently leveraging investment in video to improve business performance
Explore, with real case studies, new use cases for video
Timing
Agree brief – end Jan
Video workshop – Jan 24th
Commission Research – Feb
Publish Research - Sept
23
2019 NEW RESEARCH
Impact of SCO Supervisors
To what extent can the capability of SCO supervisors determine loss at SCO?
What is the role of store management, training, SCO data, technology, store design and exit controls in managing loss?
Timetable
Agree brief – end Jan
Initiate research – March
Review findings – Nov / Dec
24
FIRST HALF OF 2019 –
CONFIRMED DATES
Jan 23rd – ECR and Checkpoint Learning Series – Webinar –Risk Amplification
Jan 24th – Video in Retail Workshop – London
Feb 12th – Webinar to launch Returns Research
Feb 13th - Self-Checkout Workshop – London
March 13th & 14th – Working Group Meeting – Madrid
March 20th – ECR and Checkpoint Learning Series – Webinar –EAS Optimisation
April 2nd – Returns Workshop – London
May 15th – ECR and Checkpoint Learning Series – Webinar –Measuring Impact
June 19th / 20th – Working Group Meeting - Copenhagen
June 26th & 27th – Waste Working Group meeting - Brussels
25
ECR COMMUNITY COMMUNICATION
➢Quarterly Newsletters
➢1 to 1 web meetings
➢Virtual attendance at ECR Quarterly Meetings inc Global Web Hour
➢ECR Community Website / Linked In / Twitter
➢ECR Shrink & OSA Group Website & communication
➢ESM (European Supermarket Magazine)
➢ECR Webinars
➢Ad hoc updates on ECR activity
ECR COMMUNITY WEBSITE
www.ecr-community.org
Create and share compelling content, build a greater awareness of the work, projects, events and output from the ECR Community
Linked with Newsletter 2018
ECR Community Social Media
Twitter @ECR_Community
Linked In @ ECR Community
27
ECR SHRINK & OSA GROUP WEBSITE
www.ecr-shrink-group.com
Highlighting Events, Research and Features plus Members Only material.
ECR Shrink Group Social Media
Twitter @ECRShrinkGroup
Linked In @ ECR Community Shrink and OSA Group
28
WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?
ECR – A not-for-profit Association ECR - A Collaboration Model
ECR NATIONAL ASSOCIATIONS
A major benefit of being part of ECR Community is being part of the ECR network with ECR Nationals, expert groups & members.
This network allows ECR Nationals to share the most effective national projects often culminating in their adoption.
These local networks are the most widespread collection of retailers, consumer goods manufacturers and service providers for the grocery sector in each of their local domains. By aggregating the local networks, the most powerful network of companies in the European grocery sector is formed encompassing domestic operators and multi-national concerns alike.
This massive network allows the ECR to develop relevant output, create widespread awareness and encourage global adoption.
30
ECR – A COLLABORATION MODEL
The purpose of ECR is to facilitate companies & trading partners (retailers, manufacturers and service providers) to collaborate for the benefit of consumers in a sustainable way.
“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”
ECR VISION
During its existence, thousands of companies have contributed to and implemented this unique model of excellence in collaboration across the consumer industry.
This collaboration should be within the confines of the Focus Areas of ECR.
31
Redefine Focus Areas of ECR
ECR – A COLLABORATION MODEL
The working together concept is as relative to company inter-departmental relationships as to those relationships with external trading partners.
A truly integrated strategy must involve a retailer’s Buying and Supply Chain Departments working together with a supplier’s Sales and Production teams.
As such, the majority of ECR’s activity is within Supply side and Demand side operations.
Supporting the business standards to facilitate widespread collaboration is essential as is the need for ECR to be as relevant as possible by identifying emerging trends and defining better approaches for their adoption.
32
Logistics & Stock Management
Buying & Merchandising
Production & Distribution
Sales & Marketing
Enabling Technologies
SUPPLY
MA
NU
FAC
TURER
RET
AIL
ER
DEMAND
Barriers between internal departments
Ba
rriers b
etw
een tra
ding
pa
rtners
{{
Source – ECR Europe 1996
ECR DEMAND SIDE PUBLICATIONS
33
ECR SUPPLY CHAIN PUBLICATIONS
34
ECR COMMUNITY STRUCTURE
ECR Community is a not for profit association.
Directors are selected by ECR National Associations.
Co-Chairs & Directors
• Declan Carolan, ECR Ireland
• Tomas Martoch, ECR Czech & Slovak Republic
Directors
• John Fonteijn, ECR Shrink & OSA Group
• Xavier Hua, Treasurer/ECR France
• Maximillian Musselius, ECR Russia
• Silvia Scalia, ECR Italy
• Harri Sivula, ECR Finland
Marketing & Communications Manager
• Eileen Cahill, ECR Community
35
CONTACT ECR COMMUNITY
Co-Chairs
Declan Carolan, ECR Ireland
Tomas Martoch, ECR Czech & Slovak Republic
Marketing & Communications Manager
Eileen Cahill, ECR Community
ECR Shrink & OSA Group
Colin Peacock
John Fonteijn
