What is captora?
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Digital Marketing Acceleration
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Transcript of What is captora?
Digital Marketing Acceleration
Amplify Marketing Productivity
Amplify Marketing Productivity
Amplify Marketing Productivity
Yesterday’s Marketer
Today’s Marketer
Under Pressure toAccelerate Pipeline Growth
No Integrated Digital Marketing SolutionTo Find New Quality Buyers
Find and Capture New Buyers Before Your Competition
Find digitalmarketing gapsacross multipleplatforms and
prioritize resources
Boost conversionof paid and
organic results,leveraging your
best existingcontent
Increase impactof prior
investments inback-office, CRMand Marketing
Automationyour best
existing content
Find and Capture New Buyers Before Your Competition
Identify and Prioritize with
Demand Analyzer
Aggregate and interpret millions of Internet demand signalsform anonymous, conversions-ready, buyers
Access real-time buyer and competitive intelligence
Reveal opportunities for capturing new buyers’contact information and behavioral details
Launch and Optimize with
Campaign Engine
Automate the processes aroundscalable campaign creation and optimization
Integrate with your forms/templates
Automatically determine the best title, sub-title,and CTA to maximize conversion rates
Monitor and Report with
Performance Advisor
Leverage advanced monitoring and reporting techniquesto report results by campaign/persona/channel over time
Drive continuous, real-time improvement of campaignsusing data and up-to-the-moment performance comparisons
60% Better Cost-Per-Lead
Highlights
Marketo has launched 150+ Captora campaigns,with plans to get to 300+
With Captora, Marketo’s cost-per-lead is 50-60% better thanother demand generation approaches used by Marketo
Over 90% of Captora leads are non-branded, meaning theyare not new prospects for Marketo
60% Better Cost-Per-Lead
Highlights
ServiceMax identified, launched, and optimized over 800 searchcampaigns via Captora with no new marketing hires
Using Captora, new Search, Advertising, and Social campaigns andshowing 200-300% lift in conversion rates
ServiceMax has seen substantially more leads at a lowercost-per-MQL (Marketing Qualified Lead)
Captora’s Marketing Engagement Platform
See Do Win
Real-Time Buyer& Competitive
Inteligence
Search, Advertising& Social Optimization
(SEM)
Organic CampaignExpansion (SEO)
ContentCollaboration
& Management
Marketing Reporting& Analytics
Deep Natural Language Crawling Buyer Demand Signal Analysis Infinite Scalable Cloud Big Data
PRODUCTS WTH DESIGN-FOCUSED USABILITY
