What is Big Data Whitepaper

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<ul><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 1/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>This whitepaper addresses the following concepts surrounding the broad topic of Big Data:</p><p>What Exactly is Big Data?</p><p>Is Big Data Useable and Valuable?</p><p>Who Can Use Big Data?</p><p> t#VTJOFTT$BTF4UVEZ</p><p> t'JOBODF$BTF4UVEZ</p><p> t)FBMUIDBSF$BTF4UVEZ</p><p> t1PMJUJDT$BTF4UVEZ</p><p> t-BX&amp;OGPSDFNFOU$BTF4UVEZ</p><p> #SJHIU1MBOFU4PMVUJPOTGPS#JH%BUB</p><p>Big Data Beyond Search Engines(PPHMFSFDFJWFTCJMMJPOTPGRVFSJFTGSPNDPOTVNFSTCVTJOFTTFTTUVEFOUTBOEDVSJPVTJOEJWJEVBMTGSPNDPVOUSJFTJOEJFSFOUMBOHVBHFTFWFSZEBZ.BOZPGUIFTFVTFSTEPOUSFBMJ[FUIFMBSHFWPMVNFPGDPOUFOUIJEEFOCFZPOEUIFSFBDIPGQPQVMBSTFBSDIFOHJOFJOEFYFTJOXFCTJUFEBUBCBTFTDPNQSJTJOHUIF%FFQ8FC5IFDPSQVTPGEJHJUBMJOGPSNBUJPOJOFYJTUFODFoTUSVDUVSFETFNJTUSVDUVSFEBOEVOTUSVDUVSFEoGPSNTBDPOUJOVPVTMZFYQBOEJOHVOJWFSTFPGJOGPSNBUJPOSFGFSSFEUPBTi#JH%BUBw</p><p>What Exactly Is Big Data?#JH%BUBSFGFSTUPEBUBTFUTXIPTFTJ[FJTCFZPOEUIFBCJMJUZPGUZQJDBMEBUBCBTFTPGUXBSFUPPMTUPDBQUVSFTUPSFNBOBHFBOEBOBMZ[F#JH%BUBJTOPUEFmOFECZTJ[FCFDBVTFBTPVSVOEFSTUBOEJOHBOEUFDIOPMPHZBEWBODFTTPUPPXJMMUIFTJ[FPGEBUBTFUTUIBURVBMJGZBT#JH%BUB</p><p>8IFSFEPFTBMMPGUIJTEBUBDPNFGSPN&amp;WFSZPOFDSFBUFTEBUB$PNQBOJFTDSFBUFWBTURVBOUJUJFTPGEBUBFWFSZEBZGSPNJOGPSNBUJPOUIFZTUPSFSFHBSEJOHUIFJSDVTUPNFST8IFOZPVVTFTNBSUQIPOFTMBQUPQTUBCMFUTBOETPDJBMNFEJBOFUXPSLTZPVDPOUSJCVUFUPUIFCVSHFPOJOHBNPVOUPG#JH%BUB</p><p>5PHJWFTPNFQFSTQFDUJWFUIFSFBSFCJMMJPOQJFDFTPGEBUBTIBSFEPO'BDFCPPLFWFSZNPOUI5ISPVHIEBUBJOUIFEJHJUBMVOJWFSTFJTFYQFDUFEUPHSPXUPPWFS[FUUBCZUFTXIJDIJTBVOJUPGEBUBTUPSBHF</p><p>UJNFTMBSHFSUIBOJGZPVBDDVNVMBUFEFWFSZXPSEFWFSTQPLFOCZNBOLJOEJOUPBDPNQVUFSmMF#ZUIFEJHJUBMVOJWFSTFJTQSFEJDUFEUPSFBDI[FUUBCZUFTPSUJNFTUIFDPNQJMBUJPOPGBMMIVNBOTQFFDI</p><p>8JUIUIFJNQFOEJOHEBUBnPPEEVFPWFSUIFOFYUEFDBEFJUTFBTZUPTFFIPXUIFFYQPOFOUJBMMZFYQBOEJOHmFMEPG#JH%BUBCPBTUTTJHOJmDBOUQPUFOUJBMBDSPTTBMMJOEVTUSJFTBOETFDUPST</p><p> IUUQXXXHPPHMFDPNDPNQFUJUJPOIPXHPPHMFTFBSDIXPSLTIUNM +.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOEQSPEVDUJWJUZw.BZ </p><p>McKinsey Global Institute</p><p> i'(FOTi*%$1SFEJDUJPOT$PNQFUJOHGPSw%FD*OUFSOBUJPOBM%BUB$PSQPSBUJPO</p><p>How five industry leaders are leveraging Big Data</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 2/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>Is Big Data Useable?8FLOPXUIFSFJTBQFSNBOFOUMZFYQBOEJOHBNPVOUPG#JH%BUBCVUXIBUEPFTJUBMMNFBO</p><p>1PUFOUJBMGPS#JH%BUBJTBTJOmOJUFJOWBMVFBTJUJTJOTJ[F8IFOQSPQFSMZFYQMPJUFE#JH%BUBDBOCFBTJHOJmDBOUHBNFDIBOHFSGPSDPNNFSDFmOBODFIFBMUIDBSFHPWFSONFOUQPMJUJDTBOEUIFJOUFMMJHFODFDPNNVOJUZ5IFSFJTBXFBMUIPGVOUBQQFELOPXMFEHFUIBUDBOQSPWJEFBOTXFSTBOEOFXNFUIPEPMPHJFTGPSJODSFBTJOHQSPEVDUJWJUZBOEFDJFODZXIJMFEFDSFBTJOHXBTUFGVMTQFOEJOH</p><p>'PSFYBNQMFJGUIF64IFBMUIDBSFJOEVTUSZVTFE#JH%BUBFFDUJWFMZUPESJWFFDJFODZJUJTFTUJNBUFEUIBUUIFQPUFOUJBMWBMVFGSPN#JH%BUBJOUIFTFDUPSDPVMEFYDFFECJMMJPOJOWBMVFFWFSZZFBSUXPUIJSETPGXIJDIXPVMECFJOUIFGPSNPGSFEVDJOHOBUJPOBMIFBMUIDBSFFYQFOEJUVSFTCZFJHIUQFSDFOU*OUIFQSJWBUFTFDUPSJUJTFTUJNBUFEUIBUBSFUBJMFSGVMMZVUJMJ[JOH#JH%BUBIBTUIFQPUFOUJBMUPJODSFBTFJUTPQFSBUJOHNBSHJOCZNPSFUIBOQFSDFOU</p><p>.BOZJOEVTUSJFTBSFBMSFBEZTFFJOHDIBOHFTBOECFOFmUTGSPNWFOUVSJOHJOUP#JH%BUBBDRVJTJUJPOBOEPUIFSTOFFEUPTUBSUFYQMPSJOHUIJTQPUFOUJBMJOPSEFSUPSFNBJODPNQFUJUJWF</p><p>How Is Big Data Valuable?#JH%BUBIBTUIFQPUFOUJBMUPTJHOJmDBOUMZJNQBDUIPXCVTJOFTTFTBSFEFTJHOFEPSHBOJ[FEBOENBOBHFE</p><p>TRANSPARENCY</p><p>5IFTIFFSBDDFTTJCJMJUZPG#JH%BUBUPCPUIQVCMJDBOEQSJWBUFTFDUPSTJTJOWBMVBCMF*OUIFQVCMJDTFDUPS#JH%BUBTBWFTUJNFJODSFBTFTFDJFODZBOECVJMETUSVTUBOEMPZBMUZBNPOHDPOTVNFST*OUIFQSJWBUFTFDUPSUSBOTQBSFODZPG#JH%BUBDBOIFMQQSPGFTTJPOBMTTVDIBTIFBMUIDBSFQSPWJEFSTTUBZPOUPQPGNFEJDBMSFDPSETBOEQIBSNBDFVUJDBMJOGPSNBUJPOUIBUTBWFTMJWFT</p><p>CREATING SUBPOPULATIONS</p><p>)JHIMJHIUJOHDPOTVNFSNPUJWFTBOEBDUJPOTIBTIFMQFE#JH%BUBDIBOHFUIFGBDFPGUIFNBSLFUJOHJOEVTUSZ"OBMZTJTPGDPOTVNFSUSFOETIFMQNBOVGBDUVSJOHBOENBSLFUJOHJOEVTUSJFTTFHNFOUUIFJSDPOTVNFSTJOUPTVCQPQVMBUJPOTUPCFUUFSUBSHFUUIFJSOFFETBOEEFTJSFT</p><p>INNOVATION</p><p>-FBEFSTJOFWFSZJOEVTUSZDBOVTFNBTTRVBOUJUJFTPGEBUBUPNPMEGSFTIJOTJHIUTOPUQPTTJCMFVTJOHBTNBMMFSEBUBTFU#VTJOFTTXJMMTPPOCFSFRVJSFEUPVTF#JH%BUBGPSJOOPWBUJPOPSSJTLCFJOHMFGUCFIJOE</p><p>How BrightPlanet Collects Big Data#SJHIU1MBOFUTQFDJBMJ[FTJODPMMFDUJOHPQFOTPVSDFVOTUSVDUVSFE#JH%BUBBUUIFTDBMFPGUIF*OUFSOFU#SJHIU1MBOFUDBOmOEUBSHFUFEDPOUFOUSFHBSEMFTTPGmMFUZQFPSMBOHVBHFGSPNOFBSMZBOZTPVSDFPOthe Web.</p><p> +.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOE QSPEVDUJWJ UZw.BZ .D,JOTFZ(MPCB M*OT UJ UVUF</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 3/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>"GUFSIBSWFTUJOHUIFDPOUFOUJTQVTIFEJOUPBTFBSDIBCMFEBUBCBTFXIFSFUIFVTFSDBOQFSGPSNDVTUPNJ[FEBOBMZUJDTPOUIFEBUB&amp;YBNQMFTPGDPOUFOU#SJHIU1MBOFUDBOIBSWFTUBUBOZTDBMFJODMVEF</p><p> "OZ)5.-XFCTJUFT %FFQ8FCXFCTJUFTDPOUFOUBWBJMBCMFPOMZUISPVHIBTFBSDICPYRVFSZ 4PDJBM.FEJB'BDFCPPL5XJUUFS-JOLFE*OFUD</p><p> #MPHT.FTTBHF#PBSEQPTUT 344GFFET</p><p>Who Can Use Big Data?5IFSFBSFOPFYDMVTJPOTXIFOJUDPNFTUPTFDUPSTUIBUDBOCFOFmUGSPNHBUIFSJOHBOEBOBMZ[JOH#JH%BUB5IFGPMMPXJOHBSFJOEVTUSJFTJOXIJDIQJPOFFSDPNQBOJFTIBWFBMSFBEZSFBMJ[FEUIFQPUFOUJBMPG#JH%BUBBOEUIFDBTFTUVEJFTTIPXJOHIPXUIFZVTFEUIFEBUB</p><p>Big Data and Business#JH%BUBIBTUIFBCJMJUZUPJODSFBTFUIFCPUUPNMJOFGPSCVTJOFTTFT$PNQBOJFTBMSFBEZDPMMFDUBMPUPGEBUBCVUUIFUSJDLJTTFQBSBUJOHVTFGVMEBUBGSPNOPONFBOJOHGVMEBUB*GCVTJOFTTFTHFUDSFBUJWFXJUIUIFEBUBUIFZDBODPMMFDUUIFZDBOUSBOTGPSNDVTUPNFSTFYQFSJFODFTUBSHFUEZOBNJDOBOPNBSLFUTBOEMPXFSDPTUTCZNPOJUPSJOHGPSGSBVEPSDPVOUFSGFJUNFSDIBOEJTF</p><p>#VTJOFTTFTDBOBVUPNBUJDBMMZUSBDLDPNQFUJUPSTQSPEVDUQBHFTQSFTTSFMFBTFTBOEOFXTBSUJDMFTJOOFBSSFBMUJNF1FSTJTUFOUTUPSBHFPGFWFSZWFSTJPOPGFWFSZQBHFXJUIJOBUBSHFUFEXFCTJUFNFBOTUIBUBCVTJOFTTDPVMECFBMFSUFEBOZUJNFBOFXQSPEVDUJTBEEFEPSBDVSSFOUQSPEVDUJTDIBOHFE</p><p>&amp;BSMZBEPQUFSTIBWFBMSFBEZCFHVOUPSFBQUIFSFXBSETPG#JH%BUBCVUTPPOFWFSZDPNQBOZXJMMIBWFUPUBLFBEWBOUBHFPG#JH%BUBJOPSEFSUPSFNBJODPNQFUJUJWF</p><p>BRIGHTPLANET CASE STUDY: Brand Protection and Anti-Counterfeiting Problem</p><p>"'PSUVOFDPNQBOZJOBIJHINBSHJOJOEVTUSZXBTIFNPSSIBHJOHQPUFOUJBMQSPmUTUPPWFSTFBTDPVOUFSGFJUFST5IFTFDPVOUFSGFJUFSTBEWFSUJTFECSBOEOBNFQSPEVDUTBUBGSBDUJPOPGUIFSFUBJMQSJDFPOUSBEFCPBSETnZCZOJHIUXFCTJUFTNFTTBHFCPBSETBOETPDJBMNFEJB</p><p>5IFDPNQBOZTUSBEJUJPOBMTUSBUFHZJODMVEFEIJSJOHBOFYUFSOBMCSBOEQSPUFDUJPOmSNIPXFWFSUIJTTPMVUJPOXBTOUTDBMBCMFUPUIFXJEFTDPQFPGUIF*OUFSOFUXIFSFMFHJUJNBUFQSPmUTXFSFVOLOPXJOHMZCFJOHTJQIPOFEPCZGSBVEVMFOUXFCTJUFT</p><p>BRIGHTPLANET SOLUTION:</p><p>#SJHIU1MBOFUXBTIJSFEUPJNQMFNFOUBTDBMBCMFQSPDFTTUPBVUPNBUJDBMMZNPOJUPSUIF*OUFSOFUJOJUTFOUJSFUZGPSBOZNFOUJPOPGUIFDPNQBOZTCSBOEOBNFQSPEVDUT8FCTJUFTNFTTBHFCPBSETUSBEFCPBSETBOETPDJBMNFEJBXFSFBVUPNBUJDBMMZNPOJUPSFEVTJOH#SJHIU1MBOFUTQBUFOUFEDPOUFOUIBSWFTUJOHUFDIOPMPHZ</p><p>8FCTJUFTnBHHFEGPSDPVOUFSGFJUBDUJWJUZXFSFBDDVNVMBUFEBOETFOUUPUIFDPNQBOZWJBDVTUPNJ[FEXFFLMZSFQPSUTXIJDIBMTPDPOUBJOFEDPNQFUJUPSQSPEVDUJOGPSNBUJPODPOUBDUJOGPSNBUJPOPOMJOFDIBUTFSWJDFTFDPNNFSDFPQUJPOT8IP*TEBUBFUD</p><p>"VUPNBUFEIBSWFTUJOHBUUIFTDBMFPGUIF*OUFSOFUSFWFBMFEBXIPMFOFXMFWFMPGDPOTDJPVTOFTTUPXBSETJMMFHBMPOMJOFNBSLFUTGPSUIFDPNQBOZXIJDIDPVMEUIFOUBSHFUDPVOUFSGFJUFSTNPSFUIPSPVHIMZBOEBDDVSBUFMZ</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 4/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>Big Data and Finance#ZIBSOFTTJOHUIFQPXFSPGOFBSSFBMUJNFEBUBmOBODJBMJOTUJUVUJPOTDBOBVUPNBUJDBMMZNPOJUPSUIF8FCGPSOFXTQSFTTSFMFBTFT4&amp;$mMJOHTPSPUIFSPOMJOFVQEBUFTBCPVUDPNQBOJFTPGJOUFSFTU</p><p>*OUIFmOBODJBMXPSMEUIFEJFSFODFCFUXFFOHFUUJOHOFXTBTJUIBQQFOTBTPQQPTFEUPIPVSTMBUFSDBO </p><p>The harvested</p><p>product pages</p><p>(shown to the</p><p>left) are displayed</p><p>within a Deep</p><p>Web Content Silo.</p><p>Information such</p><p>as product, price,</p><p>contact information,location, and</p><p>links leading to</p><p>external URLs can</p><p>be automatically</p><p>extracted.</p><p>Online trade boards</p><p>(shown to the left)</p><p>are primary market-</p><p>places for counter-</p><p>feit merchandise.</p><p>BrightPlanet har-</p><p>vests each product</p><p>page, and then</p><p>pushes those pages</p><p>into a searchable</p><p>Deep Web Silo for</p><p>further analytics.</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 5/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>CFNJMMJPOTPGEPMMBST)ZQFDPOUJOVFTUPTVSSPVOE#JH%BUBPO8BMM4USFFUBTEBUBESJWFOEFDJTJPONBLJOHCFDPNFTUIFOPSN</p><p>"TmOBODJBMJOTUJUVUJPOTBJNUPMFWFSBHFEBUBJOTJHIUTBOECBTFNBSLFUEFDJTJPOTPPGDPNQVUFSBMHPSJUINTJUJTJNQPSUBOUUPJODPSQPSBUFTVQQMFNFOUBMPQFOTPVSDFDPOUFOUUPUIFTFEBUBESJWFOQSPDFTTFT</p><p>BRIGHTPLANET CASE STUDY:Helping a hedge fund monitor press releases, SEC filings, FDA warnings,and company news</p><p>"NBSLFUMFBEJOHIFEHFGVOEXBTTUSVHHMJOHUPNPOJUPSUIFSFBMUJNFBDUJWJUJFTPGJUTJOWFTUNFOUT.BLJOHPOFVOJOGPSNFEEFDJTJPODPVMEDPTUUIFDPNQBOZNJMMJPOTPGEPMMBSTTPUIFIFEHFGVOEHSPVQBUUFNQUFEUPNPOJUPSUIFIBQQFOJOHTPGFWFSZDPNQBOZXFCTJUF</p><p>3FTFBSDIFSTNBOVBMMZWJTJUFEFBDITJUFBTGSFRVFOUMZBTUIFZDPVME"EEJUJPOBMMZUIFZBMTPBUUFNQUFEUPNBOVBMMZNPOJUPSSFHVMBUPSZTJUFTUPTUBZPOUPQPGUIFMBUFTUVQEBUFTCVUUIFSFTFBSDIFSTLOFXUIFZXFSFNJTTJOHNPTUPGJUBOEXBTUJOHBMPUPGUJNFJOUIFQSPDFTT</p><p>BRIGHTPLANET SOLUTION:</p><p>#SJHIU1MBOFUTIBSWFTUJOHUFDIOPMPHZBVUPNBUFEUIFQSPDFTTSFTFBSDIFSTXFSFQFSGPSNJOHNBOVBMMZ&amp;WFSZUXPIPVST#SJHIU1MBOFUIBSWFTUFEDPOUFOUGSPNPWFSDPNQBOZTJUFTSFHVMBUPSZTJUFTBOEOFX4&amp;$mMJOHTPGUIPTFDPNQBOJFTBOEDVSBUFEUIBUJOGPSNBUJPOJOUPBTFBSDIBCMFEBUBCBTF5IJTBVUPNBUJPOBMMPXFESFTFBSDIFSTUPTQFOEUJNFBOBMZ[JOHUIFEBUBGPSEFDJTJPOTSBUIFSUIBOTFBSDIJOHGPSEBUB</p><p>3FTFBSDIFSTXBOUFEUIFJOUFMMJHFODFTFOUEJSFDUMZUPUIFNTP#SJHIU1MBOFUDSFBUFEBDVTUPNJ[BCMFBMFSUJOHTFSWJDFUIBUBHHSFHBUFEOFXQSFTTSFMFBTFTBOOPVODFNFOUTBOE4&amp;$mMJOHTJOUPFNBJMBMFSUT5IFTFFNBJMBMFSUTDPOUBJOJOHBOZGSFTIDPOUFOUXFSFTFOUUPmOBODJBMSFTFBSDIFSTNVMUJQMFUJNFTBEBZ</p><p>Big Data and Healthcare*UTDMFBSUIFQFSDFOUBOOVBMHSPXUISBUFPGIFBMUIDBSFFYQFOEJUVSFTPWFSUIFMBTUEFDBEFJTunsustainableSFTFBSDIJOTUJUVUJPOTOFFEUPJODSFBTFFDJFODZBOEDVUDPTUTJOPSEFSUPTUBZXJUIJOTISJOLJOHCVEHFUT</p><p> +.BOZJLB.$IVJ##SPXO+#VHIMJO3%PCCT$3PYCVSHI")#ZFSTi#JHEBUB5IFOFYUGSPOUJFSGPSJOOPWBUJPODPNQFUJUJPOBOE QSPEVDUJWJ UZw.BZ .D,JOTFZ(MPCB M*OT UJ UVUF</p><p>A market-leading hedge fund receives six</p><p>alerts every day highlighting any new news</p><p>or U.S. regulatory filings regarding targeted</p><p>pharmaceutical manufacturers. This alert contains</p><p>a FDA recall of an Abbott Laboratories device and</p><p>legal news referencing Omnicare Inc.</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 6/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>"OFXUIFNFJOUIFIFBMUIDBSFJOEVTUSZJTiUSBOTMBUJPOBMSFTFBSDIw5SBOTMBUJPOBMSFTFBSDIJTEFmOFEBTXPSLJOUFOEFEUPNPWFRVJDLMZGSPNMBCPSBUPSZUPQBUJFOUEJSFDUMZBFDUJOHQBUJFOUDBSF#PUIQSJWBUFBOEQVCMJDSFTFBSDIPSHBOJ[BUJPOTBSFCFHJOOJOHUPIBSWFTUBOENBOBHF#JH%BUBJOUIFIFBMUITFDUPSoXIJDINFBOTiNBTTJWFBNPVOUTPGJOGPSNBUJPOEFSJWFEGSPNESZBOEUSBEJUJPOBMXFUMBCJOWFTUJHBUJPOTGFBTJCJMJUZTUVEJFTBOEDMJOJDBMUSJBMTw</p><p>5ISPVHIUSBOTMBUJPOBMSFTFBSDIMBCPSBUPSZBOEDMJOJDBMTDJFOUJTUTDPMMBCPSBUFBOEESBXDPODMVTJPOTGSPNUIFTBNFQPPMPGEBUBUIJTDPMMBCPSBUJPOTUSFOHUIFOTUIFDPOOFDUJPOCFUXFFOUIFUXPEJTUJODUBSFBTPGSFTFBSDIBOESFEVDFTUJNFMBHTEVFUPQSPDFEVSBMJOFDJFODJFT</p><p>4VDDFTTSBUFTGPSOFXESVHTJO1IBTF**DMJOJDBMUSJBMTEFDSFBTFEGSPNQFSDFOUUPQFSDFOUGSPNUP4FWFOUZQFSDFOUPGUIFTFGBJMVSFTXFSFEVFUPJOTVDJFOUFDBDZBOEQSFDMJOJDBMTBGFUZ*OEVTUSZTUBLFIPMEFSTIFBMUIDBSFQSPWJEFSTJOTVSFSTQIBSNBDFVUJDBMDPNQBOJFTBOEEJBHOPTUJDMBCPSBUPSJFTDPVMEBMMSFBMJ[FPWFSIFBEDPTUSFEVDUJPOHFOFSBUFECZBNPSFFDJFOUSFTFBSDITZTUFN</p><p>5XPNBKPSCBSSJFSTUPUSBOTMBUJPOBMSFTFBSDIJEFOUJmFECZ0SBDMF)FBMUI4DJFODFTJODMVEF</p><p> -BDLPGTFBNMFTTMZJOUFHSBUFEQSPEVDUJ[FEBOETDBMBCMFJOGSBTUSVDUVSFUPTVQQPSUEBUB NBOBHFNFOUBOBMZTJTBOESFQPSUJOH</p><p> %JDVMUZJOKPJOUMZBOBMZ[JOHQVCMJDEPNBJOEBUBBOEEBUBHFOFSBUFEJOIPVTF</p><p>#SJHIU1MBOFUDBOEJSFDUMZBEESFTTCPUIPGUIFTFCBSSJFSTXJUIQBUFOUFEUFDIOPMPHZ#PUI#SJHIU1MBOFUT%FFQ8FC)BSWFTUFSMJDFOTFBOE%FFQ8FC4JMP4FSWJDFTQSPWJEFBTDBMBCMFTPMVUJPOUPBVUPNBUJDBMMZIBSWFTUPQFOTPVSDFDPOUFOUGSPNOFBSMZBOZTPVSDFPOUIF*OUFSOFU)BSWFTUFEEBUBJTUIFOQVTIFEJOUPUPQJDTQFDJmD%FFQ8FC4JMPTQSPWJEJOHBTFBSDIBCMFEBUBCBTFDPWFSJOHIVOESFETPGSFMFWBOUTPVSDFTGSPNBOZTPVSDFUZQF</p><p>5IJTDPNQSFIFOTJWFTJMPPGQVCMJDEPNBJOJOGPSNBUJPODBOCFDPNCJOFEXJUIJOIPVTFEBUBVTJOHUIF0QFO1MBOFU1MBUGPSNXIJDIBMMPXTOFBSMZBOZBOBMZUJDTTPMVUJPOUPQMVHBOEQMBZXJUIEBUBXJUIJOUIF%FFQWeb Silos.</p><p>5PTBWFNPOFZBOEMBCPSIPVST#SJHIU1MBOFUFOWJTJPOTUPQJDTQFDJmDDPOUFOUTJMPTPOFGPSFWFSZEJTFBTF</p><p>PSBSFBPGSFTFBSDIDPOUBJOJOHBDPNQSFIFOTJWFDPMMFDUJPOPGPQFOTPVSDFDPOUFOUSFTFBSDIFSTXBOUBWBJMBCMFBOEBXBSEFEHSBOUTKPVSOBMBSUJDMFTMFHJTMBUJPOOFXTQBUFOUTDMJOJDBMUSJBMJOGPSNBUJPOXIJUFQBQFSTCMPHTNFTTBHFCPBSETDPOGFSFODFSFQPSUTBOEJOTUJUVUJPOBMQBQFST</p><p>*OTUJUVUJPOTDBODSFBUFBSFTFBSDITJMPJUTFMGPSQBZGPSBDDFTTUPBDPMMBCPSBUJWFTJMP3FTFBSDIUFBNTGSPNNVMUJQMFJOTUJUVUJPOTDBOFOKPZUIFCFOFmUTPGBSPCVTUBMMFODPNQBTTJOHJOGPSNBUJPOSFQPTJUPSZXIJMFEJWFSTJGZJOHDPTUTBDSPTTNVMUJQMFPSHBOJ[BUJPOT</p><p>BRIGHTPLANET CASE STUDY: A Force Multiplier for Translational Research</p><p>4BOGPSE3FTFBSDIBOPOQSPmUSFTFBSDIPSHBOJ[BUJPOGPSNFECFUXFFO4BOGPSE)FBMUIBOEUIF6OJWFSTJUZPG4PVUI%BLPUBSFQSFTFOUTUIFMBSHFTUSVSBMOPOQSPmUIFBMUIDBSFTZTUFNJOUIFOBUJPO</p><p>4BOGPSE3FTFBSDISFMJFEIFBWJMZPOGSFFNPOJUPSJOHTFSWJDFTTVDIBT(PPHMF"MFSUTBOEQSPQSJFUBSZTVCTDSJQUJPOTFSWJDFTTVDIBT-FYJT/FYJTCVUPGUFOOBWJHBUFEBXBZGSPNUIFTFJOUFSGBDFTUPNBOVBMMZDPNQMFUFTFBSDIFTSFUVSOJOHJODPNQMFUFSFTVMUT5IF3FTFBSDIUFBNBU4BOGPSELOFXFYBDUMZXIBUUIFZXBOUFEUPNPOJUPSBWBJMBCMFBOEBXBSEFEHSBOUTKPVSOBMBSUJDMFTMFHJTMBUJPOOFXTQBUFOUTDMJOJDBMUSJBMJOGPSNBUJPOXIJUFQBQFSTCMPHTNFTTBHFCPBSETDPOGFSFODFSFQPSUTBOEJOTUJUVUJPOBMQBQFST</p><p> 7"$BSEJOi#JH4DJFODF#JH%BUB#JH$PMMBCPSBUJPO$BODFS3FTFBSDIJOB7JSUVBM'SPOUJFSw/PWFNCFS +"SSPXTNJUIi5SJBMXBUDI1IBTF**GBJMVSFTow/BUVSF3FWJFXT%SVH%JTDPWFSZ 80V+4IFMEPOi0SBDMF)FBMUI4DJFODFT5SBOTMBUJPOBM3FTFBSDI$FOUFS"5SBOTMBUJPOBM.FEJDJOF1MBUGPSNUP"EESFTTUIF#JH%BUB$IBMMFOHFw+VOF</p>mailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMhttp://localhost/var/www/apps/conversion/tmp/scratch_5/WWW.BRIGHTPLANET.COMmailto:CONTACT.WEBSITE%40BRIGHTPLANET.COM?subject=http://www.brightplanet.com/</li><li><p>7/28/2019 What is Big Data Whitepaper</p><p> 7/11</p><p>CONTACT.WEBSITE@BRIGHTPLANET.COMttWWW.BRIGHTPLANET.COM </p><p>BRIGHTPLANET SOLUTION:</p><p>#SJHIU...</p></li></ul>