So What Are Video Transcripts?

• Simply put, a transcript is a text version of all the words spoken in your video.

• What usually happens when you upload a video to You Tube is that it guesses what it thinks has been said.

• Even if the audio is really clear Google often reads it as gobbledygook and if Google can’t read this, there is then no chance of users finding your content!

Transcripts Offer Great SEO

Transcripts are really powerful for SEO. You might have invested time and money in a video project and get a fantastic video to show for it. However, as you know, Google can’t see videos. What it can see is the description, tags and keywords behind the video. Adding a

transcript will also help Google find your video.

Be Clever With Keywords

Bearing in mind that Google can read the transcript, if you’re planning a script you can aim to mention target keywords in your videos. This will then be picked up on the transcript and will be extra SEO juice. Easy!

What Your Video

Transcript Will Look Like On

What Your Video Transcript Will Look Like On Your You Tube Video. These are called captions.

What is the difference between transcripts and captions?

• A transcript is a text document without any time information.

• Captions are time synchronised with the media. Captions can be built from a transcript by breaking the text up into small segments (caption frames) and synchronising them with the media, so that each caption frame can be displayed at the right time.

• Captions can be displayed in a different language.• They are very useful for people with hearing

impairments or for those times when it is not appropriate to use sound, for example, in a busy office.

Repurposing Transcript Content

• Assuming you’ve planned your video as part of an Marketing strategy you can then also repurpose the transcript as blog posts, to use on Social Media or to use for email marketing too - a great ROI. 

• This is great content marketing, especially if the script and video contain target keywords. You can even set up a page purely for Transcripts on your website and Google will find it.

User Engagement

Used in conjunction with other You Tube

features, such as annotations, users will stay engaged and will watch more of the video. This will help to boost your You Tube ranking, and even increase subscriptions to your channel.

How Is A Transcript Created? 

We create a transcript by carefully watching and listening to the video and audio. We type out the exact words and match them with timings, this ensures that the text matches the audio in the video. This means that the search engines then know exactly what is said and when. The Captions can also then be matched

up too and even changed into a different language! 

How Can We Help With Your Transcripts?

• You can add a transcript to a Video yourself. You Tube will give you information how to do it in their ‘help’ section.

• However, we do have a Video Transcript Service, and so if you'd like us to transcribe any video for you, please do give us a call for a chat.  

• The cost for our Transcribe Service is just £29.00 for a 2 minute video.

• The Transcribe Service Includes: 

An accurate transcript of your Video with

accurate timings. Upload the Transcript to the Video on You Tube and send you a PDF

of the Transcript to use across your Social Media, in blogs and other Marketing material.

Contact Us You can contact us easily by telephone

01488 71314

By email jo@gingermultimedia.com

Or via Social Media google.com/+Gingermultimedia

https://www.facebook.com/GingerMultimedia?ref=hl

https://twitter.com/GingerVideo 

uk.linkedin.com/in/neilginger/

http://vimeo.com/channels/ginger 

https://www.youtube.com/user/gingerphotos

I hope you found this information useful and will use it to ensure

that any videos that you have are found in the Search Engines.