What is a Unified Web Presence?
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Transcript of What is a Unified Web Presence?
WHAT IS A UNIFIED WEB PRESENCE?
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreedingFeb 20, 2011
Workshop Goals:
Explore ways to take your website to the next level, Transform Web sites from a menu that leads users into a
disjointed set of content repositories and services, to a unified service delivery platform
Use analytics to identify friction points on the website and in social media channels.
Learn to deliver content and services to users beyond the library website through other channels like mobile and social media.
Tips, techniques, and strategies to help create a seamless and “frictionless” web experience.
Learn to create, deliver and repurpose high-impact content. Know how to evaluate and measure the strengths and
weaknesses of your website and social media and Be prepared to positively face off with both users and
stakeholders!
Expectations for the Workshop Content at multiple levels
Address both advanced and novice Web managers
Conceptual / Practical Interactive / Participatory Exercises – No hands-on coding
Therapy for your Library Web site Diagnosing the patient Split personalities? Schizophrenic? Fragmented? Integrated and reasonably
healthy? Enlightened?
Disjointed approach to information and service delivery? Silos Prevail
Books: Library OPAC (ILS module) Articles: Aggregated content products, e-journal
collections OpenURL linking services E-journal finding aids (Often managed by link
resolver) Subject guides (e.g. Springshare LibGuides) About the Library… Local digital collections
ETDs, photos, rich media collections Metasearch engines
All offered in separate containers
Delivering a consistent and coherent experience Look and Feel Branding / Sub-branding
Parent institution – Library – Branches and departments
Authentication / single sign-on Integrated Personality / non-
schizophrenic Smooth over complexities on the back
with more seamless presentation layer
Complex Library Infrastructure Integrated Library System
Online Catalog OpenURL Link Resolver Digital Asset Management Systems Institutional Repositories
Electronic Theses and Dissertations Electronic Resource Management Institutional / Library Web site
Web Content Management System Authentication Services
Thinking about the User
Does your library’s Web presence have a presentation layer that manages all aspects of end-user experience or does it simply hand users off from one interface to another as they muddle through your Web site?
Examples: Unified or not?
Amazon.com Harvard University
http://lib.harvard.edu/ Walter Reed Army Hospital Library
http://www.wramc.amedd.army.mil/Professionals/library/
Nashville Public Library http://www.library.nashville.org/
Phoenix Public Library http://www.phoenixpubliclibrary.org/
Tools and Techniques
Consistent branding and design Shared style sheets among applications Web content management system
Integrate functionality of other components through plug-ins, widgets, Web services
Avoid direct hand-offs Unified presentation framework
Drupal with plug-ins Specialized library tools: BiblioCommons,
SOPAC, Axiel Arena, Infor Iguana, etc
Library Web Presence
Integrated Library System
Library Web site
SubjectGuides
Article, Databases,E-Book collections
Public Interfaces:
Presentation Layer Presentation Layer
Unified Search Model
Search:
Digital Collections
Digital Collections
Web site data
Web site data
…
User Contributed Content
User Contributed Content
Search Results
Disco
very
In
dex
ILS DataILS Data
Consolidated
Indexes of
Articles
Consolidated
Indexes of
Articles
SOPAC: THE SOCIAL OPAC
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreedingFeb 20, 2011
General Information
Open Source Discovery layer GNU General Public License GPLv3
Originally developed by John Blyberg Ann Arbor District Library Darien Public Library (CT)
SOPAC design
merge “all of the components of the user experience into a single unified interface,” from the library’s homepage down to the individual record level and the patron preference screen.
More information: Darien Library's Open Source SOPAC
2.0 Emphasizes Patron Content http://www.libraryjournal.com/article/CA6591377.html
Technical Components
Drupal Supports themes and templates for
customization Locum
Connection layer to Integrated Library Systems
Insurge Data repository component Independent Social Repository Tags, comments, reviews
Examples
http://www.aadl.org http://www.darienlibrary.org/ http://thesocialopac.net/
RESOURCE DISCOVERY LAYER PRODUCTS
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreedingFeb 20, 2011
Discovery Products
http://www.librarytechnology.org/
discovery.pl
Decoupled from ILS
Discovery Interface
Search: Digital Collections
Digital Collections
ProQuestProQuest
EBSCOhost
EBSCOhost
…MLA
Bibliography
MLA Bibliograph
y
ABC-CLIOABC-CLIO
Search Results
Real-time query and responses
ILS DataILS Data
Local Index
Meta
Searc
h E
ng
ine
Differentiation in Discovery
Products increasingly specialized between public and academic libraries
Public libraries: emphasis on engagement with physical collection
Academic libraries: concern for discovery of heterogeneous material types, especially books + articles + digital objects
Discovery from Local to Web-scale Initial products focused on technology
AquaBrowser, Endeca, Primo, Encore, VuFind Mostly locally-installed software
Current phase focused on pre-populated indexes that aim to deliver Web-scale discovery Summon (Serials Solutions) WorldCat Local (OCLC) EBSCO Discovery Service (EBSCO) Primo Central Encore with Article Integration
Web-scale Discovery
Search: Digital Collections
Digital Collections
ProQuestProQuest
EBSCOhost
EBSCOhost
…MLA
Bibliography
MLA Bibliograph
y
ABC-CLIOABC-CLIO
Search Results
Pre-built harvesting and indexing
Con
solid
ate
d In
dex
ILS DataILS Data
State-wide Discovery
Search: Digital Collections
Digital Collections
EBSCOEBSCO
ILS Data: Nashville
Public
ILS Data: Nashville
Public
…ILS Data:
UTKILS Data:
UTK
ILS Data: Tinn-ShareILS Data:
Tinn-Share
Search Results
Pre-built harvesting and indexing
Con
solid
ate
d In
dex
ILS DataVanderbiltILS Data
Vanderbilt
Web-scale Search + Federated Search
Search: Digital Collections
Digital Collections
ProQuestProQuest
…MLA
Bibliography
MLA Bibliograph
y
ABC-CLIOABC-CLIO
Search Results
Pre-built harvesting and indexing
Con
solid
ate
d
Index
ILS DataILS Data
FedSearch Non-
harvestable
Resources
Non-harvestabl
eResources
Interim model to deal with resources not possible to harvest into consolidated index
Encore Synergy
Search: Digital
Collections
ProQuestProQuest
…Lo
cal
Index
ILS Data
Web
S
erv
ices
Local Index Results
Local Index Results
Remote Search Results
Remote Search Results
EBSCOhost
EBSCOhost
…MLA
Bibliography
MLA Bibliograph
y
ABC-CLIOABC-CLIO
Social Discovery
Search:
Digital Collections
Digital Collections
Web site data
Web site data
…User
Contributed Content
User Contributed Content
Search Results
Loca
l Ind
ex
ILS DataILS Data
Some Examples
VuFind Villanova University http://library.villanova.edu/
BiblioCommons http://epl.bibliocommons.com/
Summon Dartmouth College Library http://library.dartmouth.edu/
MAKING LIBRARY CONTENT DISCOVERABLE:
SEARCH ENGINE OPTIMIZATION
Web Manager’s Academy
Marshall BreedingDirector for Innovative Technology and ResearchVanderbilt University LibraryFounder and Publisher, Library Technology Guideshttp://www.librarytechnology.org/http://twitter.com/mbreedingFeb 20, 2011
Search Engine Optimization
Important to ensure that unique content on your site will be findable by through search engines, especially Google
General principles: clear and valuable content Optimize for real users Don’t try to game the system
Good coding and metadata important
Coding for findability
<title> tag: short and unique descriptive title
<description> summary of content, peppered with keywords
<h1><h2> tags lightly indexed Search engines will attempt to find key
content on pages in the absence of meta tags
Pages will be punished if meta tags and content are inconsistent
Article posted
HTML Source
Google Search Results