What is a strategy ?
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What Is Strategy?
Transcript of What is a strategy ?
What Is Strategy?
memorize this
hey! who’s that?
hey! what the hell are you doing?
That’s your place!
“Strategy is a big-complicated thing and anysingle definition could be suicidal.”
To understand the meaning behind this most used and even more misused word, one needs to understand the
five meanings of strategy.
The lesser known 5 P’s
To understand the meaning behind this most used and even more misused word, one needs to understand the
five meanings of strategy.
The lesser known 5 P’sThe lesser known 5 P’s
Five different ways of looking at meaning of
strategy
Plan Strategy is a plan of action into future, telling us where we are currently, where do we have to go and what actions in a particular order we have to
take to reach there.
Strategy is a pattern, a sort of consistency in the behavior over time. Pattern
What is it?
I don’t know – it just fell out of my
bum.
Both are valid definitionsorganizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitionsorganizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitionsorganizations make plans for future
and they also evolve patterns out of their past
One can be called intended strategy and the other realized strategy.
Both are valid definitionsorganizations make plans for future
and they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.
This will be great.
This was great.
Both are valid definitionsorganizations make plans for future
and they also evolve patterns out of their pastOne can be called intended strategy and the other realized strategy.
This will be great.
This was great.
Ideally a mix is followed. Some thinking ahead and some on the way learning-and-adaptations.
One’s strategy mix should depend upon one’s ability to predict unexpected events…
Oh so, there’ll be floods on 28th.
Our office is on ground floor
Let’s move to top floor!
One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.
Oh so, there might be floods on 28th.
Our office is on top floor
So floods don’t matter!
One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.
One extreme means no learning…
Rigid StrategyKeep doing the same old tried but
tested things!
One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.
One extreme means no learning……other means no control.
No StrategyBusiness is a fun chemistry lab, but
things explode at times!
One’s strategy mix should depend upon one’s ability to predict unexpected events……and need to react to unexpected events.
One extreme means no learning……other means no control.
To put it differently, it should depend upon how much does one want to learn on the way and how much control does one wants to exercise.
Another way of looking at strategy is thinking of it as a position of some advantage. It’s about creation of a valuable and unique position.
‘Position’ is downward and outward looking.
Position
Perspective is a organization’s fundamental way of doing things, like, the McDonald’s way, the Tata
way or the Google way.
It can be seen as a set of values, priorities, beliefs, behaviors,
attitudes, actions and responses.
‘Perspective’ is upward and inward looking.
Perspective Delight customersInvest in R&D
Entrepreneurial cultureFast
Cost cuttingSocial responsibility
Again, both are valid definitions and a mix of both is required.
Changing of position within a perspective may be easy…
Change Within Perspective
Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is not
Change Outside Perspective
Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is not
Google launching a printed directory is still imaginable…
Google Printed Directory
Changing of position within a perspective may be easy……whereas changing position while trying to maintain perspective is not
Google launching a printed directory is still imaginable……but imagine Google launching a restaurant!
Google Restaurant
Ploy is a specific trick intended to outwit an opponent or competitor.
Its like playing mind games to confuse the competitor.
A company might buy land to give the impression that it intends to expand its capacity, in order to discourage a competitor from
building a new plant
Ploy
to strategize or not to strategize?
“Strategy sets direction”
On one hand we know the path required to reach from one point to another.
“Strategy sets direction”
On one hand we know the path required to reach from one point to another.
On other hand it turns us blind to the unpredicted dangers on the path.
“Strategy focuses effort”
On one hand strategy helps in focusing everyone’s effort to the same direction.
“Strategy focuses effort”
On one hand strategy helps in focusing everyone’s effort to the same direction.
On other hand “Groupthink” arises and opportunities and threats may get unnoticed.
“Strategy defines the organization”
On one hand strategy provides a sharp and single meaning to organization.
“Strategy defines the organization”
Uhhh! So what exactly rest of the papers on the table do?
On one hand strategy provides a sharp and single meaning to organization.
On other hand that sharp and single meaning could be too simple that rich complexity may get lost.
“Strategy provides consistency”
On one hand strategy reduces ambiguity and brings consistency in action and results.
“Strategy provides consistency”
On one hand strategy reduces ambiguity and brings consistency in action and results.
On other hand it curbs creativity and perfection over time.
To understandwhen and when not to strategize,
how much and how less to strategizeand
how and how not to strategizeis the key.
