What I learned about Firebase Analytics I learned about Firebase... · Testing (Android Debug...
Transcript of What I learned about Firebase Analytics I learned about Firebase... · Testing (Android Debug...
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What I learned about Firebase Analytics
By Nick Guebhard, 23 November 2016
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Ground work
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Find a willing client Client: “I want to track my
App. Can you do the GA?”
Nick: “Yes, but Google have released this new thing called Firefly or something.”
Client: “Great. Our developers love new shinies.”
Nick: “But I haven’t done it before”.
Client: “Grow some huevos, Nick!”.
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Firebase Analytics vs. Google Analytics
500 Events Unlimited Events and unlimited Screen views
25 parameters per event 25 user properties
20 custom dimensions (user, session, hit, product) +
Enhanced Ecom dimensions
1 “value” parameter per event(i.e. 500 custom metrics)
Many pageview, event, social, ecom metrics (+ 20 custom
metrics)
Audiences + user level filters Report filters, Segments
BigQuery export No BigQuery (free version)
GTM compatible GTM compatible
No API API
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Just very close platonic friends
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Events★ Up to 500 events (event names)★ 32 character limit for event names ★ Automatically collected events -
○ first_open, in_app_purchase, etc.
★ Predefined events○ General - select_content, search, etc.
○ Retail/Ecommerce - view_item,
add_to_cart, etc.○ Lead gen - generate_lead, view_item○ Games - Level_up, post_score, etc
★ Custom events○ click_to_call, customer_service_submit
○ bank_robbery, train_robbery, poker_game,
gun_fight, hanging
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Parameters★ Up to 25 parameters per event★ 40 character limit for parameter names, 100 for parameter values★ Some automatically collected events have associated automatic params★ Predefined parameters
○ view_item - item_id○ add_to_cart - quantity, item_id, item_category○ generate_lead - value, currency○ level_up - level
★ Custom parameters○ click_to_call - 0800_number, click_to_call_screen○ edit_photo_save - filter_style, horizon_adjustment, crop_dimensions
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User properties★ Automatically collected
○ Age, Gender, Interests○ Device category, brand and model (+ID)○ Country, language○ Operating system version○ App version, App store○ First open time, new/established
★ Custom (up to 25)○ Login ID○ Purchase history○ User type
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Scoping
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Get to know everything about the app
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Tracking specEvent Name Parameter 1 Parameter 2 Parameter 3 Parameter 4 Parameter 5
item_view item_id item_name item_size item_colour item_category
<when prod is viewed>
{{product sku}} {{prod name}} {{prod size}} {{prod colour}} {{prod category}
SD1234 10 Gallon hat Big White Hats
Bigger Black
Ridiculous Brown
add_to_wishlist item_id item_name item_size item_colour item_category
<product save> (as above)
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Build
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StepsI. Create a Firebase ProjectII. Install the Firebase SDK in the appIII. Add the app to the Firebase ProjectIV. Add 3 lines of code in your App to enable Firebase AnalyticsV. Add GTM to your App (optional)VI. Add code to Log Events, eg:
Bundle bundle = new Bundle();
bundle.putString(FirebaseAnalytics.Param.ITEM_ID, id);
bundle.putString(FirebaseAnalytics.Param.ITEM_NAME, name);
bundle.putString(FirebaseAnalytics.Param.CONTENT_TYPE, "image");
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_CONTENT, bundle);
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Quality Assurance
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Testing (Android Debug Bridge)1. Install Android Debug Bridge (ADB) from Android SDK2. Add test app to your phone/emulator3. Connect phone/emulator to ADB4. Run command line/terminal commands to filter to Firebase Analytics data in log
data:
adb shell setprop log.tag.FA VERBOSE
adb shell setprop log.tag.FA-SVC VERBOSE
adb logcat -v time -s FA FA-SVC
(For iOS use Xcode Debug Console)
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Note results of QAEvent Name Parameter 1 Parameter 2 Parameter
3Parameter 4
Parameter 5
P item_view item_id item_name item_size item_colour item_category
<when prod is viewed>
{{product sku}}
{{prod name}} {{prod size}}
{{prod colour}}
{{prod category}
SD1234 10 Gallon hat Big White Hats
Bigger Black
Ridiculous Brown
F add_to_wishlist item_id item_name item_size item_colour item_category
<product save> (as above)
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Firebase analytics configuration
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Manually Add all user properties
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Configure links and postbacks
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Configure audiences
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Add Goals
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Add funnels
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Live reporting demo
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Configure GTM
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Firebase Tracking acts as a Data Layer
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Add GA tags (optional)
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Add any other tracking tags
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Connect to BigQuery
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Connect to BigQuery
★ Do this through Firebase. It will automatically create Project & Tables
★ A link then appears in your events tab
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Run JavaScript or SQL queries
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The End