what have you done to attract/address your target audience?

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Front cover I have made it quite clear that it is a pop magazine, by including the word pop in the masthead, this makes it obvious that I am trying to target people that like pop music, such as the ‘townies’ and ‘stylers’ that I identified as my target audience when researching I have included lots of things in my magazine’s front cover, contents, and double page spread to appeal to my target I have included an image of a new young, female Pop artist, who would appeal to young girls between the ages of 16- 26, she could be compared to artists like Jess Glynne, who is a very popular Pop artist among this age group. I think having a female artist on the front cover may also attract a male audience, as they may find the artist attractive. I have also chosen very colourful trendy clothing for her to wear, as I know that

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Transcript of what have you done to attract/address your target audience?

I have included lots of things in my magazines front cover, contents, and double page spread to appeal to my target audience.I have made it quite clear that it is a pop magazine, by including the word pop in the masthead, this makes it obvious that I am trying to target people that like pop music, such as the townies and stylers that I identified as my target audience when researching different groups of people.Front cover

I have included an image of a new young, female Pop artist, who would appeal to young girls between the ages of 16-26, she could be compared to artists like Jess Glynne, who is a very popular Pop artist among this age group. I think having a female artist on the front cover may also attract a male audience, as they may find the artist attractive. I have also chosen very colourful trendy clothing for her to wear, as I know that people aged 16-26 and both of the tribes I found on Find my Tribe, particularly stylers are very much into fashion, and looking good, therefore having a well dressed artist on the front cover would really appeal to my target audience.

I have also mentioned lots of other really well known pop artists on the front cover such as: Taylor Swift, and Bruno Mars, showing that I have included lots of different pop artists will really appeal to the Pop music lovers that I want to buy my magazine. One of the quotes also mentions the Wireless Festival, which is extremely popular among my target audience as it attracts people aged around 16-24, of both genders, therefore mentioning the Wireless festival will help me to attract a male audience as well as female.

I have also included a free giveaway, this gives people an incentive to buy the magazine, this will particularly appeal to the youngest of my target audience, as they often like to decorate their rooms with things like posters, so this will really appeal to them.Yellow is one of the main colours on the front cover which is a bright, bold and vibrant colour which appeals to a younger audience. Also I have used fairly neutral colours, meaning my magazine may appeal to a male or female audience, although my colour scheme will change with each issue I would keep the colour scheme neutral.

On my contents page I have included the twitter account at the bottom of the page, this is to attract my younger audience, as twitter is a social networking site that appeals largely to young adults and teenagers, which are the people that make up my target audience. Including twitter means Im creating more of a brand, where people can have more interaction, it also allows for twitter users to find out about the magazine, meaning more people are likely to buy it.

In the contents I have included lots of different Articles, which include some very popular artists, such as Sam Smith, Rita Ora and Katy Perry. This shows people that my magazine contains lots of different stories, still with focus on Pop music, helping to draw in my target audience. I have also made another reference to the wireless festival and given people the chance to win tickets, which is another incentive to buy the magazine, and as Wireless is so popular with the ages of my target audience this will really help to attract them.I have continued the house style over from the front cover and used the same colour scheme, which is neutral colours, appealing to a male and female audience.

On my double page spread I have Changed the artists clothing to another fashionable trendy look, and fashion is one of the things my tribes townies and stylers and young people take a lot of interest in

I have also included some gossip in my articles, which appeals to my young target audience, as people this age love to know the latest celeb gossip, I thought this would help to attract my target audience.