What Happens When an Event Goes Viral?
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Transcript of What Happens When an Event Goes Viral?
What happens when an event goes viral?GREG MAST TREEFOLKS, INC
Empowering central Texans to build stronger communities through planting and caring for trees.
• 14 years• 46,000 trees• Not much change
www.treefolks.org
Delivering trees
Growing canopy
www.treefolks.org
• Funding• Recognition• Relationships
• Public participation
• Canopy• Efficiency• External funding
A Good Deal
www.treefolks.org
Until it wasn’t…
www.treefolks.org
• Giveaway Events• Volunteers• Happy People
www.treefolks.org
Viral Outbreak!300 trees … 5 thousand people… just 3 weeks!
But 3 weeks is better than no warning at all
www.treefolks.org
• Nimbleness• Cooperation• Engagement• Volunteerism• Managed
expectations
• Flexibility of program• Dependability of
funding• Willingness to
experiment
What to do?
Trustwww.treefolk
s.org
Nimble Purchasing
Internal Cooperation
www.treefolks.org
Community Engagement
Volunteers
www.treefolks.org
Managing and communicating expectations
www.treefolks.org
1,000 trees… ¼ mile line… 2 hours
But folks expected it, and we expected them
www.treefolks.org
Positive visibility Happy people
www.treefolks.org
Lots of trees
Greg Mast - TreeFolks, Inc. - [email protected]