What Happened to

GOOGLEREADER

Gomes, Queiroz, Torii, Zuppani

Information is Spread over the InternetMeet Johnny He needs to go a lot of websites everyday to keep himself up to date…

The problemJohnny have to bookmark and keep going back to all those websites one a time to see if there’s something new for him...

The Solution: Google Reader

Johnny now can have all its websites information into one single news stream.

He also can:

Mark for reading later

Share with friends

PS. Technology was based in RSS/Atom

What’s in it for Google?

Free

Google gathers users info for Ads Intelligence

But Google Killed Google Reader

The product last for 8 years, 2005-2013…

It wasn't aligned with Google strategy for the future.

Why Google Killed Reader?The product wasn't following the Newest Trends

Why Google Killed Reader?New Strategy - the product lost traction internally

Urs Hölzle, SVP Technical Infrastructure and Google Fellow

https://www.google.com/reader/about

The Google Cemetery keeps growing...70+ products dead already… including Google Currents

Feedly got 500k users (Johnny included)the day after the funeral...

Offers a Pro Plan:

Future: Premium Content

What could have been different?1) Partner with Media Websites so

users could subscribe to premium paid content.

2) Incorporate Reader's functionality into Google Plus - users would follow their pages similar to Facebook FanPages nowadays…

3) Show ads inside Reader similar to what they have done to GMail (based on subjects related to what the user reads).

What is replacing Google Reader Today?

ReferencesQuora https://www.quora.com/Why-did-Google-kill-Google-Reader

Wired https://www.wired.com/2013/06/why-google-reader-got-the-ax

Google https://www.google.com/reader/about

Google https://googleblog.blogspot.com.br/2013/03/a-second-spring-of-cleaning.html

News http://br.wwwhatsnew.com/2013/03/falamos-com-os-responsaveis-por-feedly-o-novo-google-reader

Thank you!