Facebook & Social Journalism

Vadim Lavrusik | Journalist Program ManagerSubscribe: facebook.com/Vadim

800M+

monthly active users

350M+

mobile users

Discovering news through journalists…

…and on news sites

Farmville for news?

News FeedNew Updates:Ticker for real-time updates

News FeedNew Updates:5,000 character Limit

New Updates: Video Chat

New Updates: SubscribeShare public updates with your audience using your Profile & Subscribe to sources, etc.

See Reshared PostsNew Updates

TimelineComing Soon:

1. Source authenticity2. Historical context3. Archiving 4. Showcasing photography5. The journalist

brand/credibility

Searching Public UpdatesReporting

2

1

A good story is a good story on FacebookStorytelling

Using your Page for real-time updatesBreaking News

Crowdsourcing the Wisdom of People

Submitted ContentCrowdsourcing

Direct Access to the SourceEngagement

Integrating into the show experienceEngagement

Journalist Pages: Engagement Journalist Analysis: Posts with journalist analysis

received +20% referral clicks (Intl. +70%, politics +60%).

Meaty Post Length: 5-line posts (+60% increase in engagement) 4-line posts (+30% more engagement).

Photos Resonate: Photos received +50% likes than non-photo posts. Links with thumbnails received +65% likes & +50% comments

Weekend Traffic: Saturday links received +85% clicks (Wednesday received +37% clicks, Tuesday +12% clicks)

Post Through the Day: Spikes at 7 & 8 am, 10 am, 4 & 5 pm, 12 am and 2 am.

Stream live using Livestream appPage Applications

Adding incentive to connectApplications

Facebook.com/mobileMobile

Join the dialogue at facebook.com/journalists