What every marketer needs to know about bots

A practical guide to using messenger bots for marketing & sales

Why You Need To Build A Bot This Week

Bot Case Studies That Will Blow Your Mind

We are the Bot Academy. We train people to create amazing chat bots (even if they have no programming experience) and help companies hire our graduates.

Hello!

What’s a chatbot?

A chatbot is simply software that lets you communicate with your customers inside messaging apps.

Why should you care?

Facebook Messenger currently has over 1 billion monthly active users.

Harvard Business Review says that while email open rates are at 20%, messaging gets 98% open rates.

Messaging apps are preferred over email by every age group except those 45 years and older.

Loved AppsEmail FatigueHuge Market

What are some practical examples?

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Imagine someone taught yoga and wanted to get more clients

They’d build a landing page

It might offer a guide...

...to anyone who pressed a button and subscribed to the chatbot

The guide arrives by chat

The user’s phone would immediately buzz when the message arrives. (Just like it does when their friends message them.) And they’d get the guide.

The subscription would start

Every few days after the user got the guide, every subscriber would get a new tip via chat

After teaching they’d sell

After building trust by teaching, the yoga studio could sell membership.

How businesses can use chat bots

Professional Bloggers: A paleo expert can drip messages and teach people how to eat healthier, then offer their course or coaching program Product: An athletic company can segment their audience, send tailored running tips, and customize their product recommendations to sell the perfect running shoes. Service: A business can teach why copywriting is so important and at the end of the sequence, offer their copywriting services to them.

Mixergy Case Study

We switched to Facebook Messenger for Mixergy and we averaged 80% open rates and 50% click rates! This is the big result that happened.

Soul Space Media Case Study

CEO of Soul Space Media Sean Patrick Simpson generated 11,000 Facebook Messenger subscribers for 13¢ each. His ad campaign brought a 550% ROI for Soul Space Media within a week!.

Source:

How do you collect Messenger subscribers?

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Landing Page

One click and they are immediately subscribed to your chatbot

Modal Popup

Notice how Messenger already knows who you are without logging in

Slide In

You can use any growth tool to deliver your lead magnet to your website visitors

Facebook Comments

You can deliver your lead magnet to someone who comments on your post.

Content Upgrade

Instead of a link where you have to enter your email address, imagine a button that can deliver your lead magnet immediately to your blog readers

How do you sell your bot services to businesses?

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Bot Academy Study Case Study

Mary Johnson landed 9 clients within 2 months using the techniques we taught in our course!

Our process is easy

Close the deal with a setup fee

and monthly maintenance fee

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Demo how chat bots can increase their

leads or sales

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Find a business already doing online

marketing

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We hope you enjoyed our free guide.

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Thanks for reading!

- Bot Academy Team