What EDA Needs to Change by 2020 Hogan Mclellan
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Transcript of What EDA Needs to Change by 2020 Hogan Mclellan
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WhatEDANeedstoChangefor
2020Success
JimHoganandPaulMcLellanNovember2009
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Mywebsite:www.greenfolder.com
Myblog:www.edn.com/blog/920000692.html
FollowmeonTwier:paulmclellan
Emailme:[email protected]
PaulMcLellan
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Emailme:[email protected]
JimHogan
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TheMarketisFragmenng
Moreandmoreelectronicsystemsinlowerandlowervolumes
Aggregangintolargerandlargertotalvolume
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AdoponRampsareSteep
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SourceIBS IBS
COSTFORTYPICAL65nmDESIGN
SWisincreasingtheLargestsingle
componentofSoCDesignCost
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$50M!Butover50%issoZwareWherestheEDAopportunity?
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Butnotmanymarkets
need150-200Mchips
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Mismatch
End-productmarketsarefragmenngSmallervolumesperchip
Design/maskcostsexplodingLargervolumesperchip
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Aggregaon,Re-configurabilityand
ProgrammabilityFabrics
FPGAsWithprocessors
Programmable/ReconfigurableSoCs Plaorms
Mostlywireless
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FPGAMarketSegments
$186
$194
$256
QuarterendedJune2009
$MAlteraandXilinxRevenue
Mature/Base-42%Y-T-Y
Mainstream-33%Y-T-Y
New+29%Y-T-Y
TheNeworcomplexCPUbasedsegmentgenerates40%oftotalFPGA
revenuewithrobustgrowth.
Itrepresentsapproximately12%of90,000projectedtotaldesignstarts.
Mainstream
Mature/Base
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Nearly 700 Million PSoC UnitsShipped by End of 2009
MILLIONS OF UNITS SHIPPED (CUMULATIVE)
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TheSystemMarketisMoving
EDAwillneedtofollow
SoZwareSignoff
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Transistor
SWApplicaEon
ToolValue$
Measure Model Integraon/
Analysis
Simulate
Verify
Opmize
DAToolMetaModel
DesignAbstracEon
Accuracy
Complexity
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Transistor
SWApplicaEon
ToolValue$
Measure ModelIntegraon/
AnalysisSimulate
Verify
Opmize
Transistorcosystemxample
DesignAbstracEon
Accuracy
Complexity
Layout/lectrical
Cockpit
CDN_Virtuoso
SNPS
CustomDesigner
SpringsoZ-Laker
CiraNova
Solido
Foundries:
TSMCUMC
GlobalFoundries
Samsung
Intel
Simulators:
SNPSHSPICECDNSSpectre
MentorELDO
BDA-FASTSpice
AgilentGoldenGate
Test/Measurement
and
CharacterizaEon:
Agilent
Naonal
Instruments
Accelecon
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ToolValueProposions
Fasterfastertotalrunme,butdontbetagainstMooreslaw
Cheapertheleastexpensivechoice
Beeropmizeforcost,performanceorpower
Foratooltobesuccessfulitmusthaveatleasttwooutofthreevalue
Proposions,forexample:
MostlikelyisallthreeBeer,Faster,Cheaperhardtobeat
SllgotachancewithBeerandFaster
JustuglyisCheaper
