What does the next generation of book publishing companies look like? Penguin
24
What does the next generation of book publishing companies look like? Molly Barton Global Digital Director Penguin Digital Publishing Innovation Summit July 19, 2013
-
Upload
innovation-enterprise -
Category
Technology
-
view
30 -
download
2
description
In this presentation Molly Barton of Penguin Publishing talks about the shifts in approaches to publishing now that there are new technologies. Not only has production changed, but also distribution of books is different. These new problems can be solved by a new generation of book publishing company. Barton talks about Book Country, an online specific bookstore.
Transcript of What does the next generation of book publishing companies look like? Penguin
What does the next generation of book publishing companies look like?
Molly Barton Global Digital DirectorPenguin
Digital Publishing Innovation SummitJuly 19, 2013
"Ever since the eighteenth century, reading has been integral to our sense of personal and political development.
Getting reading wrong is framed as a threat to who we can become, whether as individuals or a society.
To talk about reading is always implicitly to talk about the future and the past simultaneously.”
Andrew Piper, Book Was There
Penguin learned to experiment from founder Allen Lane
Note: actual penguin.
Technology Evolves. New Market Forces.
Publishing ‘A button’
Distribution commodity
New Problems
But how do you write a good book?
And how do you get anyone to care?
Dream up a new model
11
What our members say:““This site is such a wonderful resource This site is such a wonderful resource
to feel to feel connectedconnected with other writers and with other writers and it inspires motivation & self-critique. My book is it inspires motivation & self-critique. My book is
already already improvingimproving as a result of being on this site as a result of being on this site as I begin to feel that there are as I begin to feel that there are
people out there who'll actually read it.”people out there who'll actually read it.”
““Other sites are built in a way that people are Other sites are built in a way that people are afraid to give anything but positive feedback. afraid to give anything but positive feedback.
Book Country Book Country helped me revise helped me revise
several times.several times.””
““the the communitycommunity has reshaped the way I think about my writing” has reshaped the way I think about my writing”
““I’ve sent many fellow writers I’ve sent many fellow writers to Book Country to post their to Book Country to post their manuscripts and get manuscripts and get feedback, because hey, feedback, because hey, it worked for me,it worked for me, it could work for them, too.”it could work for them, too.”
““Book Country Book Country helped me learn to helped me learn to trust my voice and trust my voice and my instincts.”my instincts.”
12
Book Country: A writing & publishing community.
Original genre map New map
Now more than 60 categories of books can be workshopped on Book Country
13
14
A place to easily discover books
15
Read and Review
16
Share Feedback
17
Connect
Learn
18
19
Publish
Book Country Success Stories
21
22
The Book Country Team
Brandi LarsenDirector
Brandi LarsenDirector
Lucy SilagCommunity & Engagement
Manager
Lucy SilagCommunity & Engagement
Manager
Nevena GeorgievaCoordinator
Nevena GeorgievaCoordinator
Innovating isn’t straightforward
Thank you
@BookCountry
Facebook.com/BookCountry
Pinterest.com/Bookcountry
BookCountry.com
[email protected]@molbarton
