Private Label Winning Battle of the Brands Erin Cox, Hilary Huyett & Wanchun Lai.
What does the future hold for private label brands?
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Transcript of What does the future hold for private label brands?
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PRIVATE LABELS
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A BRAND THAT RETAILERS OR WHOLESALERS DEVELOP.
Pappu’s shop. Pappu’s brand.
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Why to sponsor own brands?
More profitable.
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Private brands rapidly gaining ascendance. Manufacturers of name brands, scared.
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HERE ARE THE PRIVATE LABEL SUCCESS FACTORS
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Supermarkets charge a slotting fee for new brands.
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Special display space? Not free, Unfortunate.
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Mr.SomeOtherBrand, want in-store advertising space?Pay extra.
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Typically, retailers give more prominent display to their
own brands.
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Supermarket retailers are adding items with no direct competition.
like 3-min microwaveable snack pizzas.
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ARE THE MANUFACTURERS GOING TO QUITELY GET CRUSHED?
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NO.
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They have come up with good plans as well !!
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Fight selectively where manufacturer can win against private labels.
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Partner Effectively by seeking win-win relationships with retailers.
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Innovate brilliantly.Come up with new products.Keep the manufacturer brand looking fresh.
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Monitor pricing
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WHAT DOES THE FUTURE HOLD FOR PRIVATE LABEL BRANDS?
A LOT OF SUCCESS AND A LOT MORE COMPETITION.
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THANK YOU
Created by Shravya Ramesh,SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.