What does investing in junior golf really mean? Mike Round, Chief Executive, The Golf Foundation.
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What does ‘investing in junior golf’ What does ‘investing in junior golf’ really mean? really mean? Mike Round, Chief Executive, The Golf Foundation Mike Round, Chief Executive, The Golf Foundation
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Transcript of What does investing in junior golf really mean? Mike Round, Chief Executive, The Golf Foundation.
What does ‘investing in junior golf’ really What does ‘investing in junior golf’ really mean?mean?
Mike Round, Chief Executive, The Golf FoundationMike Round, Chief Executive, The Golf Foundation
MISSIONMISSION
STRATEGIC APPROACHSTRATEGIC APPROACH
PERFORMANCE FIGURESPERFORMANCE FIGURES
ORGANISATIONAL INFORMATIONORGANISATIONAL INFORMATION
THOUGHTS AND ISSUESTHOUGHTS AND ISSUES
PuttingShort gameLong game
PlayingGolfer’s code
HonestyRespect
Co-operationSelf-motivationConcentrationPerseverance
Sporting and social development of young people through golf
Sporting and social development of young people through golf
MISSIONMISSION
Playing skillsPlaying skillsPlaying skillsPlaying skills Personal skillsPersonal skillsPersonal skillsPersonal skills
Junior Members
Junior Members
Good Life Skills
Good Life Skills
Skills for Skills for lifelife
Skills for Skills for lifelife
NATIONAL PROGRAMMESNATIONAL PROGRAMMES
Skills for Skills for lifelife
Skills for Skills for lifelife
Proper junior golf equipment
Junior Golf Leader Workshop
Support PackSupport Pack
Tri-Golf equipment
Workshop
Golf Xtreme equipment
Workshop
Community LinksCommunity LinksSchool LinksSchool Links
JuniorJuniorGolfGolf
PassporPassportt
Extended school Extended school and extended and extended
activityactivity
NATIONAL STRUCTURESNATIONAL STRUCTURES
Action Plan
ActivityBudget
ResponsibilitiesEtc…
School Sport Partnership
School Sport Partnerships delivering golf
0
100
200
300
400
SSPs delivering golf 75 124 220 295
J ul 04 J ul 05 J ul 06 J ul 07
School Sport Partnerships delivering golf
0
100
200
300
400
SSPs delivering golf 75 124 220 295
J ul 04 J ul 05 J ul 06 J ul 07
Teachers/leaders trained
0
2000
4000
6000
Teachers/ leaders trained 2,310 3,051 3,088 4,451
2004 2005 2006 2007
Teachers/leaders trained
0
2000
4000
6000
Teachers/ leaders trained 2,310 3,051 3,088 4,451
2004 2005 2006 2007
PERFORMANCE FIGURESPERFORMANCE FIGURES
% of schools offering golf
0
10
20
30
40
% of schools offering golf 14 19 23 31
03/ 04 04/ 05 05/ 06 06/ 07
% of schools offering golf
0
10
20
30
40
% of schools offering golf 14 19 23 31
03/ 04 04/ 05 05/ 06 06/ 07
% of schools with club links
0
5
10
15
20
% of schools with club links 9 11 14 18
03/ 04 04/ 05 05/ 06 06/ 07
% of schools with club links
0
5
10
15
20
% of schools with club links 9 11 14 18
03/ 04 04/ 05 05/ 06 06/ 07
Sales chart for Tri-Golf and Golf Xtreme equipment
0
2000
4000
Tri-Golf bag sales 576 767 1,039 1,284 2,412 1,997 3,255
Golf Xtreme bag sales 254 719
2001 2002 2003 2004 2005 2006 2007
Sales chart for Tri-Golf and Golf Xtreme equipment
0
2000
4000
Tri-Golf bag sales 576 767 1,039 1,284 2,412 1,997 3,255
Golf Xtreme bag sales 254 719
2001 2002 2003 2004 2005 2006 2007
NUMBER OF CHILDREN INTRODUCED TO GOLF
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
1998 03/04 04/05 05/06 06/07
CASE STUDYCASE STUDY
Securing Securing incomeincome
AwarenesAwareness & s &
profileprofile
Delivery Delivery of of
servicesservices
OPERATING MODELOPERATING MODEL
CORPORACORPORATE TE
IDENTITYIDENTITY
requires and requires and informsinforms
helps helps withwith
provides funding provides funding forfor
ScotlanScotlandd
WalesWalesEnglanEnglandd
Central Central servicesservices
STAFF STRUCTURESTAFF STRUCTURE
CHIEF EXECUTIVECHIEF EXECUTIVE
DEVELOPMENT MANAGERDEVELOPMENT MANAGER MARKETING MANAGERMARKETING MANAGER FINANCE MANAGERFINANCE MANAGER
Regional Development Officer Regional Development Officer (North East and Yorkshire)(North East and Yorkshire)
Regional Development Officer Regional Development Officer (North West)(North West)
Marketing OfficerMarketing Officer Finance OfficerFinance Officer
Regional Development Officer Regional Development Officer (East Mids)(East Mids)
Regional Development Officer Regional Development Officer (West Mids)(West Mids)
Regional Development Officer Regional Development Officer (South East)(South East)
Regional Development Officer Regional Development Officer (South West)(South West)
Regional Development Officer Regional Development Officer (East and London)(East and London)
Fundraising Co-ordinatorFundraising Co-ordinator Coaching Scheme AdministratorCoaching Scheme Administrator
Receptionist and Receptionist and Junior Golf Passport AdministratorJunior Golf Passport Administrator
Admin AssistantAdmin Assistant
Admin AssistantAdmin Assistant
Project AssistantProject Assistant
Press OfficerPress Officer
INCOME & EXPENDITUREINCOME & EXPENDITURE
0
100
200
300
400
500
600
700
800
£'000s
0
200
400
600
800
1000
1200
1400
1600
1800
£'000s
2008 projections2008 projections
THOUGHTS AND ISSUESTHOUGHTS AND ISSUES
1. Supporting national development plans
2. Commercial support for development work
Cultural change EventsIntegrated initiatives ProjectsSustainability PromotionsPartnership working CampaignsLong-term objectives Personalities
3. The principle of full cost recovery
4. The role of agencies
5. Long-term .v. short-term objectives
www.golf-foundation.orgwww.golf-foundation.org
