What does Digital Agriculture mean? What are the …...2016/02/10 · What does Digital Agriculture...
Transcript of What does Digital Agriculture mean? What are the …...2016/02/10 · What does Digital Agriculture...
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What does Digital Agriculture mean?
What are the big picture opportunities for the red meat industry?
Digital Strategy Forum
Steve Sonka October 6, 2016
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Agenda
Perspectives of digital ag innovation
Decisions – not digits
Digital data are/is different
Digital Ag opportunities
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What Do I Mean by Digital Ag?
Employing sensors and technologies to capture data in digital form
AND
Using tools and techniques to
» Summarize/Analyze/Synthesize
» Communicate
digital and other information
to improve decision making
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Digital and Beef
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The Digital Dilemma !!!
“There’s a lot of data being generated: A), not all of it is being captured, B), of what’s captured, a fraction is being used.”
Mckinsey & Co., August, 2016
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Geo-Spatial in Rwanda
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6.2 Million Data Sets
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Food Retailing Embraces Big Data
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Perspectives of Digital Ag Innovation
(Hyper)Rapid change
Lessons from outside food/ag
Outside of production ag in Australia
– Global uses
– Global sources
– Developing as well as developed ag
– Downstream & upstream
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Agenda
Perspectives of digital ag innovation
Decisions – not digits
Digital data are/is different
Digital Ag opportunities
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Management in Ag
Operational Financial Strategic
Decisions Signals
From “Observation” Ag To “Why-Based” Ag To “Precision” Ag
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Observation Ag – About 1952
Measurement: • An economic activity • Conditioned by technology • Managed by observing “What”
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Why-Based Ag – 20th Century
External
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Precision Agriculture Circa 1996
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Insights for Digital Ag
Producers need more than summarization
Value proposition is segmenting
– Precision ag: large non-adopter segment
Producer’s decision purpose hasn’t changed
– Digital ag alters economic capabilities
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Agenda
Perspectives of digital ag innovation
Decisions – not digits
Digital data are/is different
Digital Ag opportunities
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Dimensions of Digital Data: 3 Vs and an A
Variety
Volume Velocity
Variety
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Data Sources – Today !
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Data Sources
This is THE change factor in Digital agriculture
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Dimensions of Digital Data: 3 Vs and an A
Variety
Volume Velocity
Analytics
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Dimensions of Digital Data: 3 Vs and an A
Variety
Volume Velocity
Analytics
Big Data
Lots of Data
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Digital Ag is About Knowing What;
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Digital Ag is About Knowing What; Is It Enough to Know WHAT?
Society will need to shed some of its obsession for causality in exchange for simple correlations:
not knowing why but only what.
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The Truth about Nutrition
The Japanese eat very little fat – suffer fewer heart attacks than do the British or Americans
The French eat a lot of fat – suffer fewer heart attacks than do the British or Americans
The Italians drink excessive amounts of red wine – suffer fewer heart attacks than do the British or Americans
The Japanese drink very little red wine – suffer fewer heart attacks than do the British or Americans
The Germans drink a lot of beer and eat lots of sausages – suffer fewer heart attacks than do the British or Americans
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The Truth about Nutrition
SO…………..
EAT what you want,
Apparently it’s SPEAKING ENGLISH
that kills you!
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Full Success for Digital Ag: Combining Why and What!
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Insights for Digital Ag
Everything (almost!) can be data
Digital tools need to support producers
– Inform not tell
– Gap for large (but not BIG) data sets
Linking Why with What is essential
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Agenda
Perspectives of digital ag innovation
Decisions – not digits
Digital data are/is different
Digital Ag opportunities
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The Food System & Big Data/Digital Ag
Bioinformatics
Optimizing Production Systems
Consumer behaviors
Genetics
Input Supply
Production
1st Handler
Manufacturer/ Retailers
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Strategy for Digital Ag
Domain is dynamic & complex
Producers need access to analysis
Data has changed & “why” matters
Pressures for adoption – Producer efficiency & profitability
– Food system downstream & upstream
– Responding to regulation
SummaryThoughts