WHAT DOES CLEAN LABEL MEAN? · 2018-08-27 · a product’s label 48% Organic Low sugar Natural...
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GLOBAL SALES GLOBAL SALES FORECAST Huge & Rising $165 billion $180 billion $62 billion N O R T H A M E R I C A 2015 2016 2017 2018 2019 2020 +35% of NPL I N C L U D E D C L E A N L A B E L C L A I M S WHAT ARE CONSUMER EXPECTATIONS? PERCEPTION OF THE LABELING Consumers are looking for: No High Fructose Corn Syrup No Artificial sweetners No Preservatives No Artificial colors No Artificial flavors Short additive list No GMOs No Antibiotics of consumers believe ingredients are an important consideration in the food products they buy 98% of consumers ingredients 75% +8.0% OF SALES NO ADDITIVES OR ARTIFICIAL INGREDIENTS +10% OF SALES ORGANIC CLAIMS +7.8% OF SALES ALL-NATURAL CLAIMS Simplified formulas Transparency Visible whole ingredients Short ingredient list Pronounceable & recognizable ingredients (kitchen cupboard ingredients) Natural flavors Natural colors GMO-free Organic Traceability Designated origin Sources: • Label insight survey (2017) • Hartman Group, Health + Wellness report (2017) • Nielsen, It ’ s clear: Transparency is winning in the US retail market (2017) • Euromonitor (2017) of consumers said they rely on the product label as a source for helpful and accurate information about health and wellness 42% • Ingredient lists • Claims • Nutrition facts panel “When shopping for foods and beverages, I look at the product label to see if the food or beverage is minimally processed .” BLUEBERRY AVOCADO GREEN TEA CINNAMON GINGER QUINOA POMEGRANATE PREBIOTIC ACAI GREEN COFFEE MORINGA DECLARE: of consumers seek out superfoods 85% of Millennials 72% of Gen X 63% of Boomers 59% of consumers review ingredient list to ensure it meets their dietary needs 75% of consumers challenging to understand a package label 67% of consumers consider themselves to be “not informed at all” after reading a product’s label 48% Organic Low sugar Natural High protein Whole grains Non-GMO Free-from artificial colors Free-from artificial flavors of consumers say that descriptions that appear on packaging what food products they purchase 91% Low fat High fiber Low calorie Local Low carbs Sustainable Vegan Kosher Halal WHAT DOES CLEAN LABEL MEAN?
Transcript of WHAT DOES CLEAN LABEL MEAN? · 2018-08-27 · a product’s label 48% Organic Low sugar Natural...
GLOBALSALES
GLOBAL SALESFORECASTHuge & Rising
$165billion
$180billion
$62billion
NOR
TH AMERICA
2015 2016 2017 2018 2019 2020
+35%of NPL
INCL
UDED CLEAN LABEL CLA
IM
S
WHAT ARE CONSUMER EXPECTATIONS?
PERCEPTION OF THE LABELING
Consumers are looking for:
No High Fructose Corn SyrupNo Artificial sweetnersNo PreservativesNo Artificial colorsNo Artificial flavorsShort additive listNo GMOsNo Antibiotics
of consumers believe
ingredients are an important
consideration in the food products
they buy
98%
of consumers
ingredients
75%
+8.0%OF SALES
NO ADDITIVES OR ARTIFICIAL INGREDIENTS
+10%OF SALES
ORGANICCLAIMS
+7.8%OF SALES
ALL-NATURALCLAIMS
Simplified formulasTransparencyVisible whole ingredientsShort ingredient listPronounceable &recognizable ingredients(kitchen cupboard ingredients)
Natural flavorsNatural colorsGMO-freeOrganicTraceability Designated origin
Sources:• Label insight survey (2017)• Hartman Group, Health + Wellness report (2017)• Nielsen, It’s clear: Transparency is winning in the US retail market (2017)• Euromonitor (2017)
of consumers said they rely on the
product label as a source for helpful
and accurate information about healthand wellness
42%• Ingredient
lists• Claims• Nutrition
facts panel
“When shopping for foods and beverages, I look at the product
label to see if the food or beverage is minimally processed.”
BLUEBERRY AVOCADO
GREEN TEA
CINNAMONGINGER
QUINOA
POMEGRANATE
PREBIOTIC
ACAIGREEN COFFEE
MORINGA
DECLARE:
of consumers seek out
superfoods
85%
of Millennials
72%of Gen X
63%of Boomers
59%
of consumers review
ingredient list to ensure it
meets their dietary needs
75%of consumers
challenging to
understanda package label
67%of consumers
consider themselves to be “not informed at all” after reading a product’s label
48%
OrganicLow sugarNatural High proteinWhole grainsNon-GMOFree-fromartificial colorsFree-fromartificial flavors
of consumers say that
descriptions that appear on
packaging what
food products they purchase
91%Low fatHigh fiberLow calorieLocalLow carbsSustainable VeganKosherHalal
WHAT DOES CLEAN LABEL MEAN?
