[uengine.org] (Eng) uEngine BPM Product Intro(uEngine3.5 Suite)
What Does a Product Manager Do? | Intro to Product Management
Transcript of What Does a Product Manager Do? | Intro to Product Management
YOU’VE HEARD THE WORD BEFORE, BUT YOU DON’T
QUITE KNOW WHAT THEY DO.
“Product managers”
(Good news! It’s less boring than it sounds.)
“A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.”
MULTIDISCIPLINARYProduct managers are…
@bfgmartin
Martin Eriksson, Co-Founder at MindTheProduct
STRATEGICProduct managers are…
“Your job is to deliver a product that is valuable, usable and feasible.”
@cagan
Marty Cagan, Partner at Silicon Valley Product Group
PERSISTENTProduct managers are…
“Articulate what a winning product looks like. Rally the team to build it. Iterate on it until they get it right.”
@tjack
Todd Jackson, VP Product & Design at Dropbox
COLLABORATIVEProduct managers are…
“You don’t need to have all the answers. But you do need to surround yourself with smart, experienced people and ask the right questions.”
@simplybastow
Janna Bastow, Co-Founder at ProdPad
FOR HIGHLY EFFECTIVE PRODUCT MANAGERS
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WHICH LEADS TO QUESTIONS LIKE…
What is our product vision?What do customers want?
What do customers expect?What’s actually doable?
What will help us meet our business goals?
LEAD THE PRODUCT EXECUTION
•Support marketing, customer support and dev teams, especially for cross-team tasks
Product manager responsibility #5:
•Make sure every team is crystal clear how they’re supporting product goals
•Ensure clear deliverables product specs, user stories and release plans
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Product manager responsibility #7:
• Collect feedback and satisfaction• Monitor behavior & usage analytics• Make a judgment call on next steps
PRODUCT MANAGERS USUALLY EXCEL IN ANOTHER PRODUCT DISCIPLINE FIRST
Product marketing
UX Design
Software development
(Although even this does not guarantee you’ll be a good PM.)
Customer success
BECAUSE BEING A GREAT PM REQUIRES SERIOUS PEOPLE
SKILLS.You’re managing people over projects.
You’re managing expectations over deadlines.
You’re a cheerleader - and sometimes you have to make tough decisions!
EXPERIENCE IS IMPORTANT
Because you need to understand how everyone’s jobs work so
you can work with them.
NATURALLY CURIOUS GOOD AT MANAGING PEOPLE CREATIVE
HUMBLE INQUISITIVE
BIG PICTURE THINKERS PRACTICAL DELIBERATE
AND VERY, VERY ORGANIZED.
Great product managers are:
Plus, they’re crazy passionate about the product they’re building.
(Otherwise it’s pretty hard to do.)
IT ATTRACTS PEOPLE FROM ALL WALKS OF LIFE.
Trained violinist Former pizza parlor manager Former rocket scientist
@dreasaez @simoncastAndrea Saez, ProdPad Simon Cast, ProdPadMatt Bilotti, Drift
@mattbilotti
“The honest brokers who balance customer needs with engineering realities, market requirements with financial goals. We were the handful of matrixed product champions and driver-drivers who push great things out the door. Truth-tellers in the executive suite.”
LET’S GIVE IT A POETIC END, EH?
-Rich Mironov, author of The Art of Product Management
@richmironov
THANKS FOR READING!P.S. GET MORE PRODUCT
MANAGEMENT TIPS RIGHT HERE