What does a marketing plan include
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Marketing Plan
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Transcript of What does a marketing plan include
Marketing Plan
Your marketing plan should be……
A marketing plan usually contains…
Executive summary and table of contents
Situation analysis
Marketing strategy
Financial projections
Implementation controls
The Role of Research
Provide up-to-date information
Starting point for assessing the current marketing situation, competition, issues and threats
Measures progress and identify areas of improvement
Helps to learn more about customers’ requirements, expectations, perceptions, satisfaction, and loyalty
These slides were created by Sharang Agarwal, IIT Kharagpur as part of an internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow (www.IIMInternship.com)
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