What do people want from (low carbon) heat at home and … · What do people want from (low carbon)...
Transcript of What do people want from (low carbon) heat at home and … · What do people want from (low carbon)...
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What do people want from (low carbon)
heat at home and how can we find out
Matthew Lipson
Head of Consumer Insight
ETI’s Smart System and Heat Programme
“Creating future-proof and economic local heating solutions for the UK”
Connecting together – the understanding of
consumer needs and behaviour with the development
and integration of technologies and new business
models into…
Delivering enhanced knowledge amongst industry
and public sector
Resulting in industry and investor confidence to
implement from 2020 which enables a UK heat
transition
The Energy Systems Catapult will deliver Phase
One of the SSH programme as a supplier to the
ETI following the transition of the SSH
programme team to the Catapult. From 2017 the
Catapult will be responsible for delivery of Phase
Two of the programme independently of the ETI.
ETI members
© 2017 Energy Technologies Institute LLP
Decarbonising heat is the most cost effective way
to tackle climate change in the UK, but
© 2017 Energy Technologies Institute LLP
Rapid change is possible
© 2017 Energy Technologies Institute LLP
We must focus on tackling 3 key challenges
1. Improve low carbon heat experiences
2. Simplify installations
3. Enhance control
© 2017 Energy Technologies Institute LLP
What have we done?
Partners
1) Literature
reviews
Built on evidence
in >670 papers on:
• Energy use
• Thermal comfort
• Decision science
2) Workshops
and co-creation
Found areas of
consensus and
contention through
all day workshops
with >150 people
Refined concepts
with >130 people
3) Sensor lead
interviews
Saw how home life
shapes energy use:
• Visited 30 homes
over 2 winters
• Used sensors
and models to
see beyond
what people say
4) Quantitative
surveys
Surveyed over
7,000 people and
3,500 homes to
segment:
• Energy purchase
• Energy use
• Boiler upgrades
5) Field trials in
real homes
Studied in detail the
experiences of 69
households living
with smart controls,
solid wall insulation,
district heating and
heat pumps
© 2017 Energy Technologies Institute LLP
Improve low carbon experiences
• Systems should allow people to use heat to
get clean and comfortable in diverse ways
© 2017 Energy Technologies Institute LLP
Simplify low carbon heating installations
• Design solutions that can be installed in a similar timeframe to replacing a gas boiler
• Encourage people to prepare their properties during renovations
• Enable people to consider thermal details when making renovation decisions
• Explain what solutions will work in each area
Location limits what solutions will be available in any area
and many homes will need modifying to make sure solutions work well
© 2017 Energy Technologies Institute LLP
Enhance control
• Public concern over heating bills conceals private confusion over what heat costs
• People hold very different views on how they think heat should be used
• Controls should help people get the heat experiences they want
• Improved controls could prove key to unlocking deeper decarbonisation
© 2017 Energy Technologies Institute LLP
We need to tackle three consumer challenges
to decarbonising heating
Make low carbon heating easy to control
Make low carbon heat systems simple to install
Improve low carbon heating experiences
© 2017 Energy Technologies Institute LLP
Energy services could be the
key to unlocking solutions
(Icon by Uyen at Noun Project)
What is an energy service?
© 2017 Energy Systems Catapult
I want to warm
the rooms I choose…
…to the temperatures I like…
…when I am home.
For a fixed monthly price!
Last year I spent
• £1,380 on
• 14,983kWh of gas and
• 4,125kWh of electricity.
Next year, I’ve no idea
• How much fuel I need
• What it will cost, or
• What experience I will get.
Services that can be decarbonised
© 2017 Energy Systems Catapult
Services could make interests compatible
© 2017 Energy Systems Catapult
Policy
makers
Consumers
Citizens
Businesses
A ‘living lab’ to help others create solutions
Retailers use data to design
low carbon energy services
Data on customer
preferences and
building
characteristics
Governments use insight to
improve policies
Vendors use data and open
architecture to improve and
integrate low carbon products
Panel of real homes
to test ideas and
trial solutions with
Many
Many
Many© 2017 Energy
Systems Catapult
Could energy services put consumers at
the heart of the energy system?
• Could energy services reveal what consumers need from the energy system?
• Can policy-makers design energy service markets to decarbonise at least cost?
• Could energy services help providers delight their customers?
• Could consumers’ choices help vendors improve and sell low carbon products?
• Living Labs offer a unique route to find out
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es.catapult.org.uk
Contact us:
[email protected]? We would like to hear from you
SSH has developed a platform to enable new
energy services, and trialled it in 30 homes
Individual room
temperature and
humidity sensors
Individual radiator
surface temperature
sensors
Water pipe
sensors
Central boiler
controller
Individual radiator
controllers
Utility flow
meters
30 homes kitted out to “connected homes of the
2020’s” level of data and control
Choice of service indicates the needs;
e.g. more comfort, drying clothes, etc
Cost information reveals what they
are willing to pay
On Demand vs. Scheduled Use
Discomfort feedback
Room Priorities
Time to Warm
• Takes a long time to warm (5-8am)
• Target temperature not reached on time
• Use secondary heat to raise temperature at 8am
• Takes a long time to warm (5-8am)
• Target temperature not reached on time
• Use secondary heat to raise temperature at 8am
1Radiator is operating at maximum power output
2Room is heating, but very slowly
3Secondary heating is used as a workaround
User eXperience to elicit needs and
advanced data analytics
Participatory design of
service concepts
© 2017 Energy Systems Catapult
© 2017 Energy Technologies Institute LLP
Problem: limited foresight
© 2017 Energy Systems Catapult
1. ”I want…
- few hours
- medium temperatures
- some rooms”
2. [But I do]
- more hours
- maximum temperatures
- all rooms
- with open windows
3. “I’m so annoyed with
my supplier, they are a
nightmare”
4. “But you never knew
what you needed…”
The ‘living lab’ also enables design of services
to increase productivity of fuel poverty spending
The UK spends a lot on tackling fuel poverty…
But it is costly to find the right people…
Lost productivity
‘One size fits all’ solutions only partly meet needs…
Quality of outcome is variable…
So impact is low
The ‘living lab’ also enables design of services
to increase productivity of fuel poverty spending
The UK spends a lot on tackling fuel poverty…
But it is costly to find the right people…
Lost productivity
‘One size fits all’ solutions only partly meet needs…
Quality of outcome is variable…
So impact is low
Data could improve targeting
of interventions such as fabric
efficiency improvement
The ‘living lab’ also enables design of services
to increase productivity of fuel poverty spending
The UK spends a lot on tackling fuel poverty…
But it is costly to find the right people…
Lost productivity
‘One size fits all’ solutions only partly meet needs…
Quality of outcome is variable…
So impact is low
Data could enable tailoring of interventions,
to significantly reduce the cost of expensive
'one size fits all' solutions that only partially
meet a particular customer's needs
The ‘living lab’ also enables design of services
to increase productivity of fuel poverty spending
The UK spends a lot on tackling fuel poverty…
But it is costly to find the right people…
Lost productivity
‘One size fits all’ solutions only partly meet needs…
Quality of outcome is variable…
So impact is low
Actual performance could be
measured to enable 'payment on
results' type business models:
incentivise productivity, quality
and long-term relationships with
vulnerable consumers