What do Millennials want in their news media anyway?
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Jane Hirt, Managing Editor, Chicago Tribune: The Talk: What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.
Transcript of What do Millennials want in their news media anyway?
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Born: Oct. 2002
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2006
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20072007
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Pop culture
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Commuters
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Brevity and utility
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Socially active
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Geek culture
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Gay community
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Bold visuals
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Convenient and FREE
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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RedEye Mobile Push
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The future• Whatever our target audience wants
• Wherever they want it
• Whenever they want it
• However they want it
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TheMash