What do great leaders do to engage their employees? Fraser Bradshaw
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Transcript of What do great leaders do to engage their employees? Fraser Bradshaw
Fraser Bradshaw
What do great leaders do to engage their employees?
Our comprehensive approach to online developmentThat depends: how do you define a great leader?
To do something good, you’ve got to fight against something bad.
So, what are you fighting against?
Our comprehensive approach to online developmentWhat do great leaders do to engage their employees?
1. Honesty
2. Ability to delegate
3. Great communicators
4. Sense of humour
5. Confidence
6. Commitment
7. Positive attitude
8. Creativity
9. Intuition
10.Ability to inspire
Our comprehensive approach to online developmentWhat do great leaders do to engage their employees?
“You basically stuff the place full of talent and allow that talent
to bloom. So you have to have something that makes the great
people want to come and work for you. And it’s never money.
You can always earn more money at a bad agency because
they need you more.”
Engagement:
bonded together by the same set of values, attitudes and aspirations
“…have something that makes the great people want to come and work for
you.” David Abbott.
Our comprehensive approach to online developmentBig is no longer a measure of ‘trust’
Our comprehensive approach to online developmentBusinesses now ‘ark brands’
Our comprehensive approach to online developmentPeople don’t connect through ‘process’
Our comprehensive approach to online developmentPeople connect through ‘beliefs’
What about the creative/media world?
Our comprehensive approach to online development5 sustainable leadership themes
Keep thinking forward
Our comprehensive approach to online developmentInnovation: the new economy
Our comprehensive approach to online developmentInnovation: the new economy
I am in the business of…
10 jobs that didn’t exist 10 years ago
Lessons learned
Our comprehensive approach to online developmentsaintnicks: year one
Our comprehensive approach to online developmentLearning from old traditions…
Our comprehensive approach to online development…to evolve
About us
A set of guiding principles
Founded in St Nicholas Market, a place of market trade since 1743. A vibrant and diverse
market place – it’s why we liked it.
The sons of market-stall traders, it inspired our agency philosophy and our agency beliefs.
• To create ideas (insight, campaigns and content) that take our clients further
• To instill a real sense of personal pride in what we do
• To invest in capable and determined people and brands; those with entrepreneurial spirit
• To be collegiate, collaborative and seek to add value
• To bring out the best in our people, in businesses and in brands
We bring out the best
in brands
We recognise that clients want more from an agency; that value is placed on closer
working relationships with clients and a commitment to stay close to them.
Closer to the issues, opportunities and closer to the insights that matter.
Closer is smarter.
Embrace societal trends
Create new ventures
TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests
Information // Market intelligence // Insight // Media Agency of the
Decade
Be consistent
Staff reviewed within a consistent matrix:
Knowledge
Skill
Interest
Attitude
Personality
Can’t change = can’t stay
Easy to change
Difficult to
change
Check and check again
100% staff pride in the agency
Employee engagement: ‘say it as you see it’
Questions
1. Keep learning
10. It’s not an option 9. It’s your job to manage the relationship between Co &
employees
8. Vision, Mission & Values
7. Collegiate beats Corporate
6. Intellectual engagement
5. Affective engagement4. Social engagement3. Unique Ability Teams
2. Explore outside your category
What do great leaders do to engage their employees?
“…have something that makes the great people want to come and work for you.”
Questions?
Bristol
Temple Studio
Temple Gate
Bristol BS1 6QA
T: 0117 927 0100
London
31-35 Kirby Street
Farringdon
London EC1N 8TE
T: 0207 492 1978
For further information
www.saintnicks.uk.com