What did 2012 Bing Us?

Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofing

http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-contentAmnesia Razorfish | SEO Meetups 2013

Is your process scalable?

Amnesia Razorfish | SEO Meetups 2013

Infographic Overload/Overuse

http://ivancash.com/Infographic-of-InfographicsAmnesia Razorfish | SEO Meetups 2013

Facebook Cracks down on Fakes

83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicious

http://www.bbc.co.uk/news/technology-19093078Amnesia Razorfish | SEO Meetups 2013

Avoid High Risk Tactics


FB Mobile outweighs PC users


Ownership of Social Data (Own Website)


Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012

• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012


Google Disavow Tool


Google Knowledge Graph


Local Knowledge Graph Carousel


Google Hotel Finder


Google Insurance Comparison


Top 20 Results Cycle Constantly


Bing & Klout Partnership


Bing Webmaster Tools Improves SEO


Stop Dumb Tactics


Forum Spam is Not Link Building


Blog Commenting is not SEO


Trackback Spam is not SEO

http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013

Be Smart about Guest Posts


Still focused on US data


Still focused on UK/EU data


AdWords data worth more?


How Melbourne Has Grown


We finally launched Merchandise


vEmail: [email protected] | Tel: +61 (2) 9380 9317

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Bond 3, 30 Windmill Street,Millers Point NSW 2000

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What did 2012 Bing Us?

Business

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