What Content Should You Provide on Your Economic Development Website?

Have you ever heard the phrase, “Content is King”?

Great content, and the right type of content, can help draw visitors to your website

Great content will also provide what your visitors are looking for – don’t encourage them to leave or look elsewhere for the info they want (like your competitors’ sites!)

So, what type of content is important to have on economic development websites?

Hint: It might not be what you think!

SCANNABLE & ENGAGING CONTENT

It is not enough to have paragraphs of written content on your webpages

Content should be interesting, engaging, and relevant to your brand and audience

Break content up into short paragraphs, bullet points, and bolded sections to make it stand out and easier for visitors to scan

PROPERTY/GIS CONTENT Your website visitors (like site selectors) will probably be wondering, “Is it

easy for me to search and find a potential location for my business?”

Providing user-friendly property content and data (through a GIS system for example), will help your community be considered for expansion/location projects

AND keep prospects on your website for longer!

COMPANIES CONTENT

Your website visitors may want to know what companies are currently operating in your community

Providing companies content, like success stories and other data, can help give prospects an idea of the benefits of expanding or relocating to your community

EMAIL & SOCIAL CONTENT Sometimes your best prospects don’t start as website visitors!

Use social media publishing and email blasts to your advantage

Re-purpose your best content (i.e., success stories, blog posts, community stories and events, organization news and highlights, etc.) in email blasts and on your social media accounts

This is another way to get this content in front of your audience, get web visits, and interaction and engagement with your leads!

LEARN MORE

8 Components of World Class Economic Development Websites

4 Tips for Writing Econ Dev Emails that Convert

5 Tips to Help Optimize Your Economic Development Website