Making Content Relevant To IT Buyers: Part One: Matching Content to the Buying Cycle
What buying situations do organizational buyers face
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WHAT BUYING SITUATIONS DO ORGANIZATIONAL BUYERS FACE?
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Transcript of What buying situations do organizational buyers face
IT DEPENDS UPON:
• COMPLEXITY OF THE PROBLEM BEING SOLVED
• NEW NESS OF THE BUYING EQUIPMENT
• NO. OF PEOPLE INVOLVED AND TIME FRAME
MODIFIED REBUY
CHANGES IN USUAL REQUIREMENT SUCH AS QUALITY, TIME PERIOD ETC. DETAILS, IN SUPPLIERS PROTECT THEMSELVESOUTSUPPLIERS SEE THIS AS AN OPPURTUNITY