What are the useful internal records for such a system?
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GREAT TO WHAT ARE THE USEFUL INTERNAL RECORDS FOR SUCH A SYSTEM?
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Transcript of What are the useful internal records for such a system?
TO SPOT IMPORTANT OPPURTUNITIES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS, SALES,PRICES , COSTS,INVENTORY LEVELS,RECEVIABLES AND PAYABLES
ANALYST CAN MINE THE DATA AND GARNER THE FRESH INSIGHTS INTO NEGLECTED CUSTOMER SEGMENTS, RECENT CUSTOMER SEGMENTS AND TRENDS.