What are the barriers to recycling and how can we overcome them?

Workshop Session 1Daniel Sage – 3G Sauce

Leah Mulchrone – Cory Environmental

Southend Community Recycling Conference

Waste and Recycling in Southend

Kerbside Waste in 2011/12

Pink

Food

Garden waste

Black

2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/120

10000

20000

30000

40000

50000

60000

70000

Waste to landfill vs recycled

Landfill

Recycling

• 80% participation on pinks sacks• 35% putting out their blue bins

www.southend.gov.uk/recyclingchampions

I don’t have time

What we need to overcome

I have nowhere to put itIt’s unhygienicIt’s not my job to sort my rubbish

It all ends up in the same place anyway

It’s too confusing, I don’t know what to doVermin attacks my bin and sacks

www.southend.gov.uk/recyclingchampions

Let’s recycle everything!

• Are we recycling in all areas of the home?

• Are we recycling all our glass not just bottles?

• Are we recycling our aerosols and tins?

• Are people aware that plastic film can be recycled?

Paper/Card Packaging Film Dense plastic Glass Steel Aluminium0%

10%

20%

30%

40%

50%

60%

70%

80%

Capture levels from pink sacks

www.southend.gov.uk/recyclingchampions

What we do to improve awareness

• Doorstepping

• Leaflets and adverts

• Website, Facebook and Twitter

• Recycling Champions and community engagement

• Specific campaigns and promotions

www.southend.gov.uk/recyclingchampions

What’s new?

• Rigid plastics at HWRCs

• Carpet recycling at HWRCs

• Food for Thought campaign

• Material specific campaigns

• Incentive schemes

• More Recycling Champions!

www.southend.gov.uk/recyclingchampions

Our aims

• Produce less waste

• Recycle more

• Participate

• Raise awareness

• Make recycling a habit

www.southend.gov.uk/recyclingchampions