Return & Refund Policy

A Return and Refund Policy (1) is the page where you - the owner of the ecommerce store or online business - will inform customers about your policies regarding returns and refunds.

(1) Link to https://termsfeed.com/return-refund-policy/generator/

Customers must be informed about what rights they have in regards to refunds or returns.

The Return & Refund Policy is the page where you can inform customers about this.

According to TrueShip study, over 60% of customers review a Return & Refund Policy before they make a purchasing decision.

It’s the single most important page your ecommerce store needs to have as it can affect your retention rate (2) .

(2) Link to https://termsfeed.com/blog/how-return-policy-affect-customer-retention/

What to include in Return/Refund Policy

The best Return & Refund Policy you can have is the simplest one.

Unlike a Terms and Conditions or a Privacy Policy, a Return & Refund Policy doesn’t need to cover many cases.

How many days customers have to return a product

How will customers receive the refund (credit or replacement)

Who pays for shipping costs to return the product

If applicable, if you offer refunds for digital products or in-app purchases

And so on

What you generally want to include in a

Return & Refund Policy:

1

2

3

4

5

Examples of Return/Refund Policy

FiftyThree doesn’t have a page called “Return and Refund Policy”, but “Pencil Guarantee” (3) instead.

(3) Link to http://fiftythree-website-production.herokuapp.com/legal/pencil/guarantee/us

Calm the Ham’s Return and Refund Policy (4) is very simple:

(4) Link to https://calmtheham.com/pages/shop-policy

ThemeForest sells digital products and they place their policy on returns and refunds in the “Envato Market Terms” page (5):

(5) Link to https://themeforest.net/legal/market

Download Return & Refund Policy Template

Go to https://termsfeed.com/blog/sample-return-policy-ecommerce-stores/

and download the template.

https://termsfeed.com/?utm_source=Article-44&utm_campaign=Presentations-PDF&utm_medium=PDF

Credits

Icon from slide 1 created by Zlatko Najdenovski from Noun Project.