What Are Pugs

And Puffs On

Magazines?By Sophie Canning

PugsDefinition of a pug- to catch the readers eye, it's placed in the top left and right hand corner; the prices, logo and issue number are placed here

Here Is the first pug which is the price

Below is another pug

with a quotation from an

article Inside

And here is the barcode

All three of the pugs shown above are refereed to as

pugs because they are all short yet vital parts of

information about the magazine, and are all located

on the top left hand part of the page. This is where

readers first look, which in this case is good as

straight away readers can see the price and topics of

articles inside and cashiers can easily locate the

barcode.

PuffsDefinition of a puff- An incentive which is placed on the cover to make something stand out. Usually by putting text into a shape.

This sticker which can be seen

in almost every magazine and

is used for promoting

something inside the magazine

is known as a puff (almost like

a puff of information). It is

different from rest of the details

in the magazine . In this case,

it’s a small grey circle

surrounded by a black outline.

The text inside the circle tells

the reader that an article about

John Lennon will be inside. It is

quick and easy for readers to

see this and draws them in as

they are made aware of what

will be inside that magazine.